Luma: Creative agents for creative professionals
Luma is a Palo Alto-based multimodal AI system that combines reasoning and generation within a single model architecture. It offers an AI video generator, video from image, prompt-driven audio generation, and camera movement integration (crane, tracking shot, dolly). Creative agents embed in workflows to advance work end-to-end with shared context, enabling teams to work in parallel.
About this tool
Luma builds unified multimodal AI systems that combine reasoning and generation within a single model architecture. Its core product is creative agents embedded in your workflow, advancing work end-to-end with shared context across teams, reducing manual handoffs and redundant steps. Key capabilities include: AI video generator, AI video generator from image, prompt-driven audio generation, camera movement integration (crane, tracking shot, dolly, etc.), and a comprehensive cinematography toolkit where angle and motion work together through the same interface. Luma offers full API integration and SDKs, with API documentation at . The platform is Web-based, with a freemium pricing model including a free tier and paid API. Luma targets enterprise teams, creative professionals, filmmakers, and studios. Its technology is used in production pipelines, such as with Innovative Dreams to embed generative AI into the production pipeline, and with AWS cloud and AI infrastructure powering R&D and virtual production tools.
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from $30/mo
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