Semrush: capabilities, use cases, and sources

Browse every Semrush toolkit and feature — from keyword research and site audits to AI visibility and local search. Find the tools that fit your workflow and start for free. Key features: Semrush featuresFrom keyword research to AI visibility tracking, ExploreCompetitor analysisSee exactly how competitors get traffic, rank for keywords, get cited by AI, and run their ads, ExploreAI visibilitySee how often your brand and content appear in answers from ChatGPT, Perplexity, Gemini, Claude, and AI Overviews, ExploreMarket analysisUnderstand market size, audience demographics, and traffic dynamics across an entire industry or region, Manage listings, monitor local rankings, generate reviews, and track GBP performance, Track sentiment, accuracy, and the narratives AI reinforces, ExploreBacklink analysisAnalyze the backlinks pointing to your site and the citations LLMs use when they mention your brand, ExplorePrompt researchDiscover the prompts your audience uses in ChatGPT, Perplexity, and other AI tools.