mbfinotti/revops-skillsCheck passed
SKILL DETAIL
revops-radar
mbfinotti/revops-skills/revops-radar
Build a personalised, time-budgeted watch list of RevOps / Sales Ops information sources - revops podcasts, revops newsletters, revops communities, industry events, and revops people to follow - every source verified still active, with a periodic refresh routine that keeps the list fresh. Use whenever the user mentions a revops radar, staying current in revenue operations, which revops newsletters or podcasts to subscribe to, which revops communities or conferences deserve their time, or who to follow in the field - even if they never say "radar". Tool-agnostic; B2B-SaaS-centric with explicit B2C guidance. Do NOT use for sales-specific sources - use mbfinotti/sales-skills@sales-radar instead.
Installs · 163View source
Installation
npx skills add https://github.com/mbfinotti/revops-skills --skill revops-radar
Skill files
SKILL.md
Last synced · Sep 15, 2026
evals/evals.json›
{
"skill_name": "revops-radar",
"evals": [
{
"id": 1,
"prompt": "I'm Priya, RevOps manager at Hartwell Logistics Cloud - B2B SaaS, around 180 people. I want a proper list of things to read and listen to so I stop finding out about stuff six months late. Realistically I have about 75 minutes a week at my desk, plus a 25-minute train commute each way that I currently waste staring out the window. Finance has frozen anything paid this year, so no memberships and no conference tickets. I want broad coverage rather than going deep on one topic. Vendor blogs are fine by me as long as I know which ones they are. Our whole stack sits on one big CRM platform. Put the list together for me.",
"expected_output": "A date-stamped watch list grouped by consumption rhythm, sized to 75 minutes/week with commute audio discounted, paid sources deleted with the reason named, a community slot reserved, a bench, and closing totals.",
"files": [],
"expectations": [
"The list is grouped by consumption rhythm (weekly core, monthly, annual events, bench, dropped), not grouped by medium.",
"A 'Dropped' section names at least one paid source removed, with 'no budget / cannot expense' given as the reason.",
"No paid-membership community appears in the weekly, monthly, annual, or bench sections.",
"The attention cost of the commute podcast is halved or otherwise reduced because it rides on time already spent.",
"Total estimated weekly minutes is stated and is at or under 75.",
"Roughly 10% of the budget is explicitly reserved for one community, with source discovery or list renewal named as the reason.",
"A bench section names 2-3 verified substitutes instead of adding them to the main list.",
"Every entry carries a verification status and a date.",
"Every entry carries a URL.",
"Vendor-run entries carry an explicit vendor-run flag.",
"Closing totals state estimated weekly minutes against budget, counts per section, and how many entries are verified-active.",
"The response does not ask for a delivery date or deadline for the watch list."
]
},
{
"id": 2,
"prompt": "Give me the RevOps podcast shortlist. I listen while running, so three or four shows maximum, and I want ones that are actually still publishing - last time I subscribed to a batch off somebody's blog post and half of them hadn't shipped an episode in over a year. I'm a sales ops lead at Kestrel Freight Systems.",
"expected_output": "A short podcast list where every recommendation carries the date of its most recent confirmed episode, dormant well-known shows are excluded or flagged, and running time is treated as attention already spent.",
"files": [],
"expectations": [
"RevOps FM is not presented as an actively publishing weekly show.",
"If RevOps FM appears at all, it is labelled stale or dormant with its months-silent gap stated.",
"The Revenue Formula is not presented as an actively publishing weekly show.",
"Ops Cast is either absent or flagged as ended, and is never recommended as active.",
"The response states that a homepage's own cadence claim such as 'weekly' does not verify a show is alive, and that only a dated episode does.",
"At least one show is recommended on the evidence of a recent dated episode, and RevOpsAF appears among the active recommendations.",
"Each recommended show carries the date of its most recent confirmed episode, not just a bare 'active' label.",
"The attention cost of the podcasts is halved or reduced because they ride on running time already spent.",
"No download, listener, or subscriber figure is invented; sources publishing no figure are recorded as 'not stated'.",
"No show is attributed to Sales Assembly under the name 'B2B Revenue Vitals'.",
"A URL is given for every recommended show.",
"The verification date behind the statuses is stated."
]
},
{
"id": 3,
"prompt": "I'm cleaning out a bookmarks folder I built about two years ago for revenue ops reading. Here's what I've got and what happens when I click each one: (1) opsstars.com lands on a page saying the domain is for sale; (2) saleshacker.com redirects to gtmnow.com; (3) salesforceben.com returns a 403 through my work proxy, though I'm told it's a big site; (4) seanlane.substack.com shows a 'coming soon' page with nothing published; (5) an old marketing-ops blog URL now loads a dentist practice website; (6) wizardsofops.com gives me a 'server not found' error. Tell me what to keep and what to bin. I'm ops manager at Brightside Analytics.",
"expected_output": "A per-URL triage that distinguishes genuinely dead, renamed-but-alive, resold domain, not-yet-alive, DNS-dead, and blocked-therefore-unverified, rather than a binary alive/dead split.",
"files": [],
"expectations": [
"opsstars.com is classified as genuinely dead on the evidence of a parked or for-sale page, and is removed.",
"saleshacker.com redirecting to gtmnow.com is classified as renamed or merged but alive, the URL is updated, and the source is kept.",
"salesforceben.com is not classified as dead; the 403 is classified as unverified with the block recorded as the reason.",
"A manual or alternate check is recommended for the 403'd source rather than dropping it.",
"seanlane.substack.com is classified as not-yet-alive (live page, zero published items), excluded from the list, and noted for the next refresh.",
"The URL now serving a dentist practice is classified as a resold or squatted domain, distinct from the source itself being dead.",
"The response states that a link resolving is not evidence the source is alive, and that page content must be confirmed to match the source's subject.",
"The DNS resolution failure is classified as dead, and DNS failure is described as a stronger dead signal than a parked page.",
"At least four distinct verdicts are used across the six URLs, rather than a binary alive/dead split.",
"No entry is presented as verified-active without a dated item behind it.",
"GTMnow is named as the successor brand to Sales Hacker.",
"The response advises re-resolving every URL at the next refresh, including ones that worked this time.",
"No replacement URL is constructed from memory for any source that cannot be confirmed."
]
},
{
"id": 4,
"prompt": "Rank these five by authority so I know where to start: Growth Unhinged (85k readers), GTMnow (60k members), RevOps Impact Newsletter (6.1k subscribers), CRM Daily, and The Signal (10k subscribers). I'm a RevOps IC at Vantage Freight Group and I have maybe 20 minutes a week, so I only want the top two.",
"expected_output": "Two picks ranked on role fit and durability signals, with subscriber count explicitly rejected as the ranking basis, no invented figure for the source that publishes none, and the rest benched.",
"files": [],
"expectations": [
"Subscriber or reader count is explicitly rejected as the basis for the ranking.",
"The response states that audience size measures reach, not authority.",
"Cross-surface recurrence, a named accountable author, and/or institutional backing are named as the durability signals used instead.",
"CRM Daily is not assigned an invented subscriber figure; it is recorded as 'not stated' or equivalent.",
"CRM Daily is flagged as agency-run rather than presented as an independent publication.",
"RevOps Impact Newsletter is attributed to its named practitioner author (Jeff Ignacio) rather than presented as vendor-run.",
"Fit to the user's IC role is applied as a ranking criterion ahead of reach.",
"Exactly two sources are recommended, matching the stated 20-minute budget.",
"The two picks are costed in minutes and totalled against the 20-minute budget.",
"The 85,000-reader figure is not given as the reason to read Growth Unhinged first.",
"Each pick carries a URL and a verification status.",
"One to three of the unpicked sources are named as bench substitutes rather than silently dropped."
]
},
{
"id": 5,
"prompt": "I run revenue ops for a DTC skincare brand, Lumen & Fern - about $40M GMV, mostly a Shopify storefront plus a subscription tier. Everyone keeps sending me revenue ops content that turns out to be all MQLs and enterprise sales cycles, which is useless to me. Build me something that actually fits. About 45 minutes a week, and I read - I don't do podcasts.",
"expected_output": "A text-only list that states plainly no dedicated B2C/DTC RevOps branch exists, keeps transferable frameworks from B2B sources with a caveat, and routes the community need to an ecommerce operator community.",
"files": [],
"expectations": [
"The response states explicitly that the RevOps information ecosystem is overwhelmingly B2B-SaaS-centric.",
"The response states that no dedicated B2C or DTC 'RevOps' branch exists, without implying parity with the B2B side.",
"No B2C-specific RevOps podcast, newsletter, or community is invented to fill the gap.",
"Medium-agnostic frameworks such as funnel math, forecasting, or data hygiene are kept from B2B sources, with a reason given for why they still transfer.",
"The community and benchmark need is routed to an ecommerce operator community rather than a B2B RevOps community.",
"The response warns that most named benchmarks and playbooks in the B2B sources assume B2B sales cycles.",
"The list contains no podcast entries, matching the stated exclusion.",
"Audio sources are named in a 'Dropped' section with 'no podcasts' as the reason, rather than being ranked lower in the main list.",
"Total estimated weekly minutes is stated and is at or under 45.",
"Roughly 10% of the budget is reserved for one community.",
"Every entry carries a URL and a verification status with a date.",
"The list is grouped by consumption rhythm, not by medium."
]
},
{
"id": 6,
"prompt": "I just moved into my first RevOps role at Novaris Payments after five years as a CRM admin. I've got about two hours a week and I honestly don't know this field yet - I want to actually understand how people think about revenue architecture and forecasting, not just skim headlines every week. What should I be reading and listening to?",
"expected_output": "A depth-oriented list of 3-5 concentrated sources plus the people publishing on those themes, with long-form deliberately promoted against the efficiency order and the reason stated.",
"files": [],
"expectations": [
"The efficiency ordering across mediums is stated explicitly rather than left implied by row order.",
"The response states that long-form (podcasts, talks, events, communities) tops the value axis while sitting at or below the bottom of the efficiency axis.",
"Long-form is promoted against the pure efficiency order, with 'new to the field' and/or 'depth' named as the condition that justifies the promotion.",
"The delivered list is not composed only of newsletters and blogs.",
"The budget is concentrated on roughly 3-5 sources rather than spread across every medium, matching the depth answer.",
"People who publish on the user's named themes (revenue architecture, forecasting) are included alongside the publications.",
"At least one book is recommended, given the newcomer and depth need.",
"Revenue Architecture by Jacco van der Kooij, or an equivalent foundational text, is named as the source of the frameworks rather than a blog post about them.",
"If any event is included, it is costed as days cleared in one block rather than as an amortised weekly minute figure.",
"Attention costs are given as orders of magnitude (minutes, tens of minutes, most of an hour, days) rather than as false-precision figures.",
"Total estimated weekly minutes is stated against the two-hour budget.",
"Roughly 10% of the budget is reserved for one community.",
"Every entry carries a URL and a verification status."
]
},
{
"id": 7,
"prompt": "Which revenue ops conferences are worth going to next year? My employer gives me a $3,500 training budget and roughly three days out of the office. I'm director of RevOps at Calder Health Systems, based in Chicago.",
"expected_output": "A short event shortlist costed as cleared days rather than amortised weekly minutes, with dead and unconfirmed events excluded or flagged and the employer budget factored into the ranking.",
"files": [],
"expectations": [
"Events are costed as days cleared in one block, never as an amortised per-week minute figure.",
"The response states explicitly that amortising a multi-day conference across 52 weeks understates a cost the user pays as cleared days.",
"OpsStars is not recommended.",
"REVOLT's next edition is flagged as unconfirmed rather than assumed to recur annually.",
"If GTM2026 is recommended, attendgtm.com is given as the URL rather than a joinpavilion.com path.",
"HubSpot's event is referred to as UNBOUND and identified as the rebrand of INBOUND rather than as a separate event.",
"Candidate events are ranked by fit to a director-level attendee, not by attendee count or event size.",
"The response notes that the employer-funded budget changes the ranking by removing price as a reason to skip an event.",
"Dates, location, and a verification status are given for each recommended event.",
"The speaker roster is named as a by-product worth harvesting for who to follow.",
"No date is invented for any event whose next edition is unannounced.",
"No more events are recommended than the stated three-day allowance permits."
]
},
{
"id": 8,
"prompt": "Who should I actually follow for revenue operations? I want independent voices, not vendor mouthpieces. Also, I saw Chris Walker recommended on three different lists this month - is he still worth following? I'm head of revenue ops at Tessellate Software.",
"expected_output": "A people list ranked by cross-surface recurrence rather than follower count, with affiliation flagged, Chris Walker's changed focus called out, and the highest-yield surfaces for finding more people named.",
"files": [],
"expectations": [
"People are ranked by cross-surface recurrence ahead of follower count.",
"The response states explicitly that follower count measures reach, not authority.",
"Chris Walker's current feed is flagged as no longer RevOps commentary, and he is recommended for back-catalog credibility only rather than as an active-feed follow.",
"The response states that LinkedIn, not X/Twitter, is where RevOps practitioners actually publish.",
"No social handle or profile URL is invented for anyone who cannot be confirmed.",
"Vendor-affiliated and employer-affiliated people are excluded or clearly flagged, matching the 'independent voices' constraint.",
"Rosalyn Santa Elena, or another practitioner justified by recurrence across independent surfaces, is recommended with the recurring surfaces named.",
"Where a person's main surface is fetch-blocked, any handle is labelled as stated on another surface rather than independently confirmed.",
"Podcast guest lists and conference speaker rosters are named as the highest-yield surfaces for finding more people.",
"Community team pages are ranked below guest lists and speaker rosters, and vendor benchmark posts are ranked last.",
"Each person is matched to a specific 'best followed for' line rather than a generic endorsement.",
"A verification date is carried for the profile links given."
]
},
{
"id": 9,
"prompt": "I'm putting this together on a locked-down laptop with no internet beyond internal tools - I literally cannot open any of these sites from here. I still need a RevOps watch list I can take home and set up on my own machine this weekend. RevOps analyst, 45 minutes a week, text only, nothing paid. Company is Ardent Rail Systems.",
"expected_output": "A delivered list carrying each entry's recorded status and date, an explicit statement that nothing was re-verified this run, and a manual verification procedure with the classification thresholds.",
"files": [],
"expectations": [
"The list is delivered rather than refused for lack of browsing access.",
"The response states clearly that it could not re-verify any source in this run.",
"Each entry carries its recorded status and the date that status was recorded, not a fresh claim of being active today.",
"No entry is presented as verified-active as of today.",
"The manual check procedure is given: open each URL, find the newest dated item, and apply the status classifications.",
"The classification thresholds are stated: roughly three months or newer for active, older than roughly six months for stale.",
"The response tells the user that a 403 or bot block means unverified, never dead.",
"Paid sources are excluded outright with the reason named, rather than listed as options.",
"The list contains no podcast or video entries, matching the text-only constraint.",
"Total estimated weekly minutes is stated and is at or under 45.",
"The response flags that the recorded snapshot needs re-verification if it is more than roughly six months old."
]
},
{
"id": 10,
"prompt": "Three months ago you built me a RevOps watch list - 6 weekly sources, 2 monthly, 1 conference, and 3 on the bench. Since then: I've read the two newsletters religiously, I listen to one of the podcasts every week, I never once opened the Slack community, and I genuinely forgot the other three existed. Also, my new employer will now pay for a peer community, which I couldn't afford before. Run the refresh. Still 90 minutes a week. I'm at Merrow Analytics now.",
"expected_output": "A refresh pass that re-resolves every URL, drops the unread entries, re-offers the previously deleted paid community because the constraint lifted, sources a discovery, re-totals against budget, and reports the failed measurement check.",
"files": [],
"expectations": [
"Every URL is re-resolved, including the ones that worked at the last check, with renames and domain resale named as the reason.",
"The freshness check is re-run on every entry and newly stale entries are downgraded.",
"Previously unverified and not-yet-alive entries are retried rather than left at their old status.",
"The three sources the user forgot existed are dropped, on the stated grounds that an unread source costs attention anyway.",
"The user's consumption report is used as an explicit refresh input, or the question of what was actually consumed is asked.",
"The paid peer community is re-offered specifically because the user says the budget constraint has lifted.",
"The response states that a source deleted for a constraint is only re-offered once the user says that constraint has lifted.",
"The anchor community or the newest additions are asked for one candidate discovery to verify and consider.",
"Estimated weekly minutes is re-totalled against the 90-minute budget and any overflow is trimmed.",
"A bench entry is considered for promotion onto the main list where a slot opened.",
"The next refresh is set or confirmed at a quarterly interval.",
"No source previously dropped for a constraint still in force is silently re-added.",
"The two-thirds consumption check is reported as failing (3 of 9 listed entries consumed), and the list is revised rather than re-presented unchanged."
]
},
{
"id": 11,
"prompt": "Can you set me up with a RevOps reading list? I'm at Halverson Grid, been in ops about four years.",
"expected_output": "An interview conducted one question at a time covering time budget, catch-up versus habit, mediums, exclusions, breadth versus depth, segment, vendor stance, and platform ecosystem - with no list produced before the answers.",
"files": [],
"expectations": [
"An interview is run before any list is produced.",
"Questions are asked one at a time, waiting for each answer, rather than presented as a single block.",
"The weekly time budget available for staying current is asked.",
"Whether the user is catching up before a specific moment or building a standing weekly habit is asked.",
"Which mediums the user actually consumes is asked, capped at two.",
"What is ruled out entirely (no commute time, a paywall, an unaffordable community or conference) is asked.",
"Breadth versus depth is asked, with a depth answer prompted to name its themes.",
"The segment (B2B SaaS, B2C/ecommerce, or both) is asked.",
"Whether vendor-run sources should be included is asked.",
"Whether the stack is anchored on a dominant CRM platform whose ecosystem sources should be included is asked.",
"No delivery date or deadline for the watch list is requested."
]
},
{
"id": 12,
"prompt": "Just give me the full list - every RevOps podcast, newsletter, community and conference worth knowing about. I'd rather have too much and filter it myself. I've got 30 minutes a week, but honestly I'll find more time if the stuff is good. I'm a sales ops analyst at Pennant Wireless.",
"expected_output": "A list cut to the 30-minute budget with the stated ranking order, strong leftovers benched, the 'I'll find more time' premise declined, and expansion offered only on a raised budget.",
"files": [],
"expectations": [
"The list is sized to the stated 30-minute budget rather than delivered as the full inventory.",
"The response states that a list overrunning its budget gets abandoned, and that abandonment is total failure rather than partial.",
"The 'I'll find more time' premise is declined as a reason to overstuff, and the stated budget is held.",
"Strong leftovers are placed on a bench of 2-3 named substitutes rather than in the main list.",
"The ranking order is stated out loud rather than left implied by row order.",
"The output is not a flat unranked list topped by a 'start here' pick justified by size or fame.",
"Roughly 10% of the 30-minute budget is reserved for one community.",
"Every entry carries a verification status and date, and no entry is presented as verified when it is not.",
"Estimated weekly minutes is totalled against the 30-minute budget.",
"Attention is sized as orders of magnitude rather than as precise per-source figures.",
"Expanding the list is offered only if the user raises the stated budget, rather than done unilaterally."
]
}
],
"trigger_queries": [
{ "query": "Build me a revops radar", "should_trigger": true },
{
"query": "I'm a new sales ops manager and I have no idea what I should be reading",
"should_trigger": true
},
{
"query": "Which RevOps newsletters are actually worth subscribing to?",
"should_trigger": true
},
{
"query": "who should I follow on linkedin for revenue operations",
"should_trigger": true
},
{
"query": "I want a weekly habit for staying current in revenue ops, about an hour",
"should_trigger": true
},
{ "query": "recommend some revenue operations podcasts", "should_trigger": true },
{ "query": "Are there any RevOps communities worth joining?", "should_trigger": true },
{
"query": "Which revenue ops conferences should I go to next year?",
"should_trigger": true
},
{
"query": "half the ops podcasts I subscribed to have gone dead - rebuild my list",
"should_trigger": true
},
{ "query": "what should I read to keep up with sales ops", "should_trigger": true },
{
"query": "Put together a watch list of revenue operations sources for me, 45 min a week",
"should_trigger": true
},
{
"query": "I just moved from marketing ops into revops, what do people in this field actually read?",
"should_trigger": true
},
{ "query": "Give me three RevOps books worth reading", "should_trigger": true },
{ "query": "Is there a good RevOps subreddit?", "should_trigger": true },
{ "query": "Refresh my revops radar", "should_trigger": true },
{
"query": "I need to get up to speed on revenue operations before I start a new role in three weeks",
"should_trigger": true
},
{ "query": "Which RevOps YouTube channels are any good?", "should_trigger": true },
{
"query": "curate me a list of sales ops information sources, I have 30 minutes a week",
"should_trigger": true
},
{
"query": "are there any good newsletters about CRM and pipeline operations",
"should_trigger": true
},
{
"query": "Who are the credible independent voices in revenue operations?",
"should_trigger": true
},
{
"query": "I keep seeing the same five names recommended for revops, are any of them still active?",
"should_trigger": true
},
{
"query": "I run pipeline and forecasting ops for a SaaS company - what should I be reading every week?",
"should_trigger": true
},
{
"query": "Which marketing ops communities overlap with what I do in revenue operations?",
"should_trigger": true
},
{
"query": "give me a shortlist of revops podcasts I can listen to on my commute",
"should_trigger": true
},
{
"query": "I'd like a quarterly routine for refreshing which industry sources I follow in revenue ops",
"should_trigger": true
},
{
"query": "what conferences do revenue operations leaders actually attend",
"should_trigger": true
},
{ "query": "Sales Hacker seems to be gone - what replaced it?", "should_trigger": true },
{
"query": "I have a $3k training budget, where should I spend it for revops learning",
"should_trigger": true
},
{
"query": "Which RevOps certifications and training programs are real?",
"should_trigger": true
},
{
"query": "recommend people to follow for revenue operations on linkedin, independent only",
"should_trigger": true
},
{
"query": "I want to stop doomscrolling and actually read useful ops content - build me a plan",
"should_trigger": true
},
{
"query": "What's the RevOps equivalent of a good industry newsletter?",
"should_trigger": true
},
{
"query": "Trying to build a learning routine for my ops team - what sources should we all follow?",
"should_trigger": true
},
{
"query": "Any decent Slack or Discord groups for revenue ops people?",
"should_trigger": true
},
{
"query": "I'm a CRM admin moving into revops - what should be on my reading list?",
"should_trigger": true
},
{ "query": "which of these revops newsletters is still publishing", "should_trigger": true },
{
"query": "set me up with a 20 minute a week revenue operations reading habit",
"should_trigger": true
},
{
"query": "who's worth following for pricing and packaging benchmarks in B2B SaaS GTM",
"should_trigger": true
},
{ "query": "Where do RevOps practitioners actually hang out online?", "should_trigger": true },
{
"query": "I only read, no podcasts or videos - what revops sources fit that?",
"should_trigger": true
},
{
"query": "Build a source list for a DTC ecommerce ops lead, the revops content I find is all B2B",
"should_trigger": true
},
{
"query": "Give me a ranked list of revenue operations information sources by value per minute",
"should_trigger": true
},
{ "query": "what's worth my time in the revops world right now", "should_trigger": true },
{
"query": "I need a watch list for revenue ops that I can actually keep up with",
"should_trigger": true
},
{
"query": "Are there any RevOps podcasts hosted by actual practitioners rather than vendors?",
"should_trigger": true
},
{
"query": "help me pick two newsletters and one community for staying current in ops",
"should_trigger": true
},
{
"query": "my company will pay for one peer community - which one for a revops leader?",
"should_trigger": true
},
{
"query": "how do I find out who the good people are in revenue operations",
"should_trigger": true
},
{ "query": "I want vendor-free sources only for revenue ops", "should_trigger": true },
{
"query": "What should a first-time RevOps hire read in their first month?",
"should_trigger": true
},
{
"query": "Assemble a quarterly refresh plan for the ops sources I follow",
"should_trigger": true
},
{ "query": "which revops blogs publish actual benchmark data", "should_trigger": true },
{ "query": "is RevOps FM still going?", "should_trigger": true },
{
"query": "Recommend a conference where I can meet other revenue ops leaders",
"should_trigger": true
},
{ "query": "give me the revenue operations media landscape", "should_trigger": true },
{
"query": "I'd like to follow a few people who post about forecasting and pipeline mechanics",
"should_trigger": true
},
{
"query": "Curate revops sources for me - I have a 40 minute commute each way",
"should_trigger": true
},
{
"query": "what's the best way to keep up with changes in GTM operations practice",
"should_trigger": true
},
{
"query": "Find me an ops community where I can ask questions about lead routing setups",
"should_trigger": true
},
{
"query": "Build me a reading list for revenue operations, I'm a director and short on time",
"should_trigger": true
},
{
"query": "which revops sources should I drop - I'm subscribed to way too many",
"should_trigger": true
},
{ "query": "I want to know which revenue ops voices are worth trusting", "should_trigger": true },
{ "query": "Set up a standing weekly routine for revops industry reading", "should_trigger": true },
{
"query": "Suggest RevOps podcasts, newsletters and communities for a sales ops analyst",
"should_trigger": true
},
{
"query": "I'm behind on the field after parental leave - what do I need to catch up on in revenue ops?",
"should_trigger": true
},
{ "query": "audit our pipeline stage definitions", "should_trigger": false },
{ "query": "design a lead scoring model for our MQL threshold", "should_trigger": false },
{ "query": "our round robin is lopsided, fix lead routing", "should_trigger": false },
{ "query": "build a customer health score with weights and bands", "should_trigger": false },
{ "query": "which leading indicators actually predict churn for us", "should_trigger": false },
{ "query": "set up a deal desk discount approval matrix", "should_trigger": false },
{ "query": "which system is the source of truth for ARR", "should_trigger": false },
{
"query": "who owns each CRM field and how often does it need refreshing",
"should_trigger": false
},
{ "query": "design our revenue funnel stage set from scratch", "should_trigger": false },
{ "query": "build a KPI tree from board level down to IC", "should_trigger": false },
{ "query": "where are we losing deals in the funnel", "should_trigger": false },
{ "query": "write the revenue section of our board deck", "should_trigger": false },
{ "query": "am I ready for a RevOps manager role?", "should_trigger": false },
{ "query": "prep me for a RevOps interview loop", "should_trigger": false },
{
"query": "write a scorecard and interview plan for hiring a RevOps manager",
"should_trigger": false
},
{ "query": "which revops skill do I need for this project", "should_trigger": false },
{ "query": "review our GTM tool stack and decide what to cut", "should_trigger": false },
{ "query": "why did we miss the forecast last quarter", "should_trigger": false },
{ "query": "clean up stale deals before the QBR", "should_trigger": false },
{ "query": "design the handoff from sales to CS after closed won", "should_trigger": false },
{
"query": "build me a sales radar - which sales podcasts and newsletters should an AE follow",
"should_trigger": false
},
{ "query": "which SDR communities should I join", "should_trigger": false },
{
"query": "who should I follow for cold email and outbound prospecting tips",
"should_trigger": false
},
{
"query": "curate a list of developer relations podcasts and newsletters",
"should_trigger": false
},
{ "query": "which devrel conferences should I speak at", "should_trigger": false },
{
"query": "build a watch list of marketing automation vendor blogs to track for competitive intel",
"should_trigger": false
},
{ "query": "track what our competitors are publishing each week", "should_trigger": false },
{ "query": "set up a media monitoring alert for our brand", "should_trigger": false },
{ "query": "which security newsletters should our SOC team read", "should_trigger": false },
{
"query": "recommend engineering blogs for a backend team to follow",
"should_trigger": false
},
{ "query": "build a reading list for product managers", "should_trigger": false },
{ "query": "which AI newsletters are worth subscribing to", "should_trigger": false },
{ "query": "find me podcasts about startup fundraising", "should_trigger": false },
{ "query": "curate a list of data engineering YouTube channels", "should_trigger": false },
{ "query": "who should I follow on X for machine learning research", "should_trigger": false },
{ "query": "build an SEO content calendar for our blog", "should_trigger": false },
{
"query": "which keywords should we target for our revops software page",
"should_trigger": false
},
{
"query": "write a newsletter issue announcing our new pipeline reporting feature",
"should_trigger": false
},
{
"query": "help me launch a newsletter about revenue operations",
"should_trigger": false
},
{ "query": "pitch me as a speaker to RevOps conferences", "should_trigger": false },
{ "query": "write a conference talk abstract about revenue operations", "should_trigger": false },
{ "query": "plan the agenda for our internal revops summit", "should_trigger": false },
{
"query": "sponsor prospectus for a RevOps conference we're organising",
"should_trigger": false
},
{ "query": "research the RevOps software market and size the TAM", "should_trigger": false },
{ "query": "compare Salesforce and HubSpot for our CRM migration", "should_trigger": false },
{ "query": "evaluate which revenue intelligence tool we should buy", "should_trigger": false },
{ "query": "summarize this RevOps podcast episode transcript for me", "should_trigger": false },
{
"query": "draft LinkedIn posts about revenue operations for my personal brand",
"should_trigger": false
},
{
"query": "help me build a personal brand as a RevOps thought leader",
"should_trigger": false
},
{ "query": "find RevOps job openings for me", "should_trigger": false },
{ "query": "review my resume for a sales ops role", "should_trigger": false },
{ "query": "what salary should I ask for as a RevOps manager", "should_trigger": false },
{
"query": "should I get a RevOps certification before applying for manager roles?",
"should_trigger": false
},
{
"query": "build an onboarding curriculum for our new revops analyst",
"should_trigger": false
},
{ "query": "set up a Slack channel structure for our revenue team", "should_trigger": false },
{ "query": "run a competitive analysis of GTM consultancies", "should_trigger": false },
{ "query": "which customer success podcasts should a CSM follow", "should_trigger": false },
{
"query": "build a partner ecosystem source list for a partnerships lead",
"should_trigger": false
},
{
"query": "which finance and FP&A newsletters cover SaaS metrics",
"should_trigger": false
},
{ "query": "recommend books on negotiation for enterprise deals", "should_trigger": false },
{ "query": "summarise the top RevOps news from this week", "should_trigger": false },
{ "query": "set a Google Alert for revenue operations mentions", "should_trigger": false },
{ "query": "audit our marketing attribution model", "should_trigger": false },
{ "query": "design a territory and quota plan for next year", "should_trigger": false },
{ "query": "write documentation for our CRM data dictionary", "should_trigger": false }
]
}
references/books.md›
# Books
Compiled 2026-09-08. Every title confirmed real via Goodreads ratings data - no invented titles, no purchase/affiliate links.
## Foundational
- **Predictable Revenue** - Aaron Ross & Marylou Tyler. The book that named the outbound-pipeline-generation motion RevOps now sits on top of; predates "RevOps" as a term but is the field's most-cited ancestor text.
- **Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth** - Stephen G. Diorio & Chris K. Hummel. The closest thing this field has to a foundational textbook; recurs across nearly every independent "best RevOps books" list found.
- **From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue** - Aaron Ross & Jason Lemkin. Foundational text on predictable pipeline generation at scale, widely cited (1,235+ ratings).
- **The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million** - Mark Roberge (former HubSpot CRO). A core text for data-driven sales-ops scaling.
## Practitioner build guides
- **The Revenue Operations Manual: How to Build a High-Growth, Predictable and Scalable Business** - Laura Adint. Practitioner-oriented build guide.
- **The RevOps Pendulum: Finding Stability in Go-to-Market Chaos** - Haris Odobasic. Highest-rated of this set (4.38 average).
- **Revenue Architecture** - Jacco van der Kooij. Direct source for the Bowtie and SPICED frameworks referenced via Winning by Design in sources.md and in people-to-follow.md.
- **Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth** - Tracy Eiler. Addresses the sales/marketing alignment problem RevOps exists to solve.
## Adjacent (monetization/pricing-ops)
- **The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love** - Ulrik Lehrskov-Schmidt. Monetization and pricing-ops; adjacent to core RevOps but frequently cited alongside it (4.44 average, 206 ratings).
references/curation-method.md›
# Curation method detail
Contents: the full attention-costing and budget-fill arithmetic, the ranking-axis reasoning, and the full freshness-check decay-mode taxonomy that SKILL.md compresses to a summary.
## Costing and ranking, in full
Cost each candidate as an order of magnitude of attention, never a precise figure:
- a text issue or post skimmed: minutes
- a video: tens of minutes
- a podcast episode: most of an hour
- a community: tens of minutes to skim, hours if the user posts rather than reads
- an annual event: days in one block
Halve any audio that rides on time already spent - commute, exercise - because that is not attention the user has to find.
Rank by efficiency: value returned per attention-minute, never by cheapness and never by audience size. The three axes disagree, so read all three before picking an order:
- effort (attention per week): `podcasts > community participation > video > newsletter == blog skim`
- value (what it buys): `community == events > podcasts > newsletters == blogs > video`
- efficiency (the default order): `newsletters == blogs > community skim > podcasts > video`
`newsletters == blogs` is a real tie on both axes - same skim cost, same good: what happened, in text quotable in a planning doc. Break it by fit to the user's day job, never by which is better known.
`community == events` ties because they buy the identical good - a question answered against the user's own situation, plus the discovery that renews the list - one continuous, one concentrated once a year. Events sit outside the efficiency line deliberately: amortising a two-day conference across 52 weeks makes it look nearly free and ranks it first, which is arithmetic lying about a cost the user pays as cleared days.
Within a medium, rank by role fit first, then durability: a named individual behind the content, institutional backing, and cross-surface recurrence (same person as podcast guest, speaker, and community lead) all outrank audience size. Never rank by subscriber count.
## Fill the budget, then re-rank
Convert each kept candidate's magnitude to a minutes-per-week number only for this arithmetic, and spend down to ~90% of the stated budget. Reserve the last ~10% for one community - communities surface new sources, which is how the list renews itself. Stop when the budget is spent, even if strong sources remain: name 2-3 as "bench" substitutes instead. The ordering above never depends on those minute figures; they exist only to stop the list overflowing, so a user who disputes a number should change it and keep the order.
Re-rank against what you already know about this user, and say which fact moved which source:
- a source they or their employer already pay for costs nothing extra to add, so its price stops being a reason to skip it
- an employer conference budget turns an event from a personal expense into a free slot
- a colleague already inside a community can be asked instead of joined
- speaking at or organising an event changes what it returns
The order is a default, not a law: it is calibrated for a time-poor practitioner who reads, and it shifts with the interview answers and with who executes it. An IC anchored on one CRM platform gets more per minute from ecosystem release notes than from GTM strategy newsletters, and a leader gets the reverse.
## Freshness check, full decay-mode taxonomy
Verify before recommending - a homepage's own cadence claim ("weekly show") is aspirational until a dated item confirms it. Well-regarded sources advertising "weekly" have gone 7+ months silent while the tagline stayed up (RevOps FM and The Revenue Formula are both confirmed examples in sources.md).
If you can browse or fetch the web, for each source: fetch the canonical URL, find the most recent dated item, and classify by that observed date, never by the site's own claim. Distinguish three decay modes rather than collapsing them into one "dead" verdict:
- **Renamed but alive** - a redirect to a differently-named but clearly related, actively updated property (UNBOUND replacing INBOUND is the named example in sources.md). Record as renamed, update the URL, keep it.
- **Domain resold or squatted** - the remembered URL now serves an unrelated business while the real source lives elsewhere. The link resolves, so this fails silently - confirm the page content actually matches the source's subject, not just that it loads.
- **Genuinely dead** - a parked or for-sale page (OpsStars is the named example in sources.md). Remove; a parked domain is the one unambiguous death signal.
Also catch **not-yet-alive**: a live "coming soon" page with zero published items is not a source yet (Sean Lane's "Higher Olive" is the named example). Note it for the next refresh; do not list it.
Some platform categories systematically resist automated checking: video platforms (consent walls, script-only pages), discussion forums (fetch-blocked), and short-post social networks (login walls, bot blocks). For sources on these, mark them unverified with the reason and fall back to manual: ask the user to open the page and report the newest item's date. For people whose main surface is a blocked social network, verify them via a fetchable surface instead - a podcast guest list, speaker roster, or community team page - and label any handle as stated-there, not independently verified.
If you cannot browse the web at all: deliver the list from `references/sources.md` with each entry's recorded verification date and status, state clearly that you could not re-verify, and give the user the manual check - open each URL, find the newest dated item, apply the classifications above.
references/people-to-follow.md›
# RevOps people to follow - compiled 2026-08-26, LinkedIn URLs verified 2026-09-08
LinkedIn is where RevOps practitioners actually publish - a dedicated search for RevOps X/Twitter accounts turned up almost nothing beyond low-follower community handles, confirming this is a field bias, not a research gap. Every LinkedIn URL below was confirmed by direct profile fetch on 2026-09-08 unless marked otherwise.
Rank people by evidence of durable relevance per minute spent checking it:
- signal strength: `cross-surface recurrence > named accountable byline > institutional backing > follower count`
The same person appearing across independent surfaces (podcast guest + conference speaker + community lead) predicts continued relevance far better than follower counts, which measure reach, not authority. Table row order reflects the order names were sourced and carries no ranking.
| Name | LinkedIn | Best followed for | Where they publish | Fit | Independence |
| ------------------- | ------------------------------------ | ----------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Justin Norris | linkedin.com/in/justinnorris/ | Practitioner-level GTM/RevOps operating practice | RevOps FM (host), revops.fm; GTM Systems & AI Leader at 360Learning | mgr / leader | Independent |
| Kyle Poyar | linkedin.com/in/kyle-poyar/ | Pricing, packaging, GTM benchmark data | Growth Unhinged, growthunhinged.com (113.9K followers) | leader | Independent |
| Toni Hohlbein | linkedin.com/in/tonihohlbein/ | Data-driven GTM/RevOps mechanics for SaaS | The Revenue Formula (co-host, alongside Mikkel Plaehn per the show's own about page); CROO at Omnidocs (20.6K followers) | mgr / leader | Independent |
| Rosalyn Santa Elena | linkedin.com/in/rosalyn-santa-elena/ | RevOps-only community leadership, executive coaching | The RevOps Collective (founder), Revenue Engine Podcast (host) - the strongest cross-surface signal in this table, recurring across 3+ independent "RevOps leaders to follow" lists | leader | Independent |
| Matt Volm | linkedin.com/in/matthewvolm/ | Building the largest dedicated RevOps community | RevOps Co-op (CEO/co-founder); also now running a second venture, Eventful (36.3K followers) | leader | Independent |
| Camela Thompson | linkedin.com/in/camela-thompson/ | Practitioner-first RevOps content strategy | RevOps Co-op (head of marketing) | mgr / leader | Independent |
| Mike Rizzo | linkedin.com/in/mikedrizzo/ | Marketing-ops/RevOps community building; MOOPs TV | MO Pros / marketingops.com (founder/CEO, 20.8K followers) | leader | Independent |
| Jessica Meyers | linkedin.com/in/jessica-l-meyers/ | Candid post-mortems of real ops failures | MOOPs TV (lead host); role updated to GTM Ops & Tech at Tebra (2.5K followers) | mgr | Employer-affiliated; hosting role independent |
| Sam Jacobs | linkedin.com/in/samfjacobs/ | Long-running GTM/RevOps operator interviews | GTM Podcast, gtmnow.com/podcast; Pavilion | leader | Media-property host |
| Scott Brinker | linkedin.com/in/sjbrinker/ | Martech-industry forecasting | RevOps FM guest (Ep. 56); chiefmartec analysis | leader | Independent |
| Chris Walker | linkedin.com/in/chriswalker171/ | Back-catalog demand-gen/attribution commentary (see caveat) | The Revenue Formula guest (175.4K followers) | leader | **Fit changed since compilation**: exited Refine Labs and Passetto; current role is "CEO at ENCODED - Neuroperformance for Entrepreneurs & Leaders," and his current feed is personal-performance content, not RevOps commentary. Keep for back-catalog credibility only, not as an active-feed recommendation. |
| Darrell Alfonso | linkedin.com/in/darrellalfonso/ | Enterprise-scale marketing-ops strategy | Featured on marketingops.com; role updated to Impellam Group (moved from Indeed) | leader | Employer-affiliated |
| Naomi Liu | linkedin.com/in/naomiliu/ | Global marketing-ops program design | Featured on marketingops.com; Global GTM Operations Leader. Common name - disambiguated via marketing-ops context, flag for a second human check | mgr / leader | Employer-affiliated |
| Jacco van der Kooij | linkedin.com/in/jaccovanderkooij/ | Revenue-architecture frameworks (Bowtie, SPICED) | Winning by Design (founder); author, _Revenue Architecture_ (56.3K followers) | leader | Vendor-affiliated (WbD founder) |
| Koen Stam | not independently verified | International GTM/RevOps scaling | Pavilion homepage testimonial and The Revenue Formula archive - recurs across two independent surfaces | leader | Vendor-affiliated (Personio) |
| Shantanu Shekhar | not independently verified | Applying RevOps rigor to RevOps's own tooling | The Revenue Formula archive and RevOpsAF Ep. 101 - recurs across two independent podcasts | mgr | Vendor-affiliated (Personio) |
| Hank Taylor | not independently verified | Career durability for RevOps in an AI-tooling era | RevOpsAF Ep. 104 (2026-08-19) | mgr | Independent (guest) |
| Lily Luo | not independently verified | AI-in-RevOps operating playbooks | RevOps FM Ep. 60 | mgr | Independent (guest) |
| Henry Schuck | linkedin.com/in/hschuck/ | Exec-level GTM data/intelligence strategy | Pipeline by ZoomInfo (CEO/founder byline, 101.8K followers) | leader | Vendor-affiliated (ZoomInfo founder) |
## New finds, 2026-09-08 pass
| Name | LinkedIn / X | Best followed for | Where they publish | Fit | Independence |
| ----------------- | ------------------------------------------------------------------------------------------------------------------ | ----------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- | ------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Mallory Lee | linkedin.com/in/mallorylee/ | VP-level revenue operations practice | The Revenue Formula guest; also appears independently on a separate "RevOps leaders to follow" list (Traction Complete) - cross-surface signal | leader | Independent |
| Jeff Ignacio | linkedin.com/in/jeffbethechange/ | RevOps/sales-ops practice from inside a hyperscaler | Sales Ops Lead (West) at AWS; writes the RevOps Impact Newsletter (see sources.md) | mgr / leader | Independent, named individually on a separate list (Everstage) |
| Brandon Redlinger | linkedin.com/in/brandonredlinger/ | GTM/pipeline-generation engineering content | Fractional VP Marketing (31.6K followers) | leader | Independent |
| Meagen Eisenberg | linkedin.com/in/meageneisenberg/ | Cross-functional GTM/RevOps leadership perspective | CMO at Samsara (ex-MongoDB, ex-TripActions); recurs on multiple independent "RevOps/GTM leaders" lists | leader | Employer-affiliated |
| Elena Verna | LinkedIn (234.7K followers, URL not captured this pass - searchable as "Elena Verna") and x.com/ElenaVerna (10.9K) | Growth/PLG/monetization lens, adjacent to core RevOps | Growth at Lovable | leader | **Scope note**: growth/PLG-focused, adjacent to RevOps rather than a core RevOps specialist - include for cross-functional GTM perspective, not as a RevOps-specific voice. One of the only names in this table with a genuinely active dual LinkedIn+X presence. |
## New finds, 2026-09-09 pass
| Name | LinkedIn / X | Best followed for | Where they publish | Fit | Independence |
| --------------- | ---------------------------------------- | ------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------ | ------------ |
| Maja Voje | linkedin.com/in/majavoje/ | GTM/RevOps strategy frameworks and practitioner case studies | GTM Strategist newsletter, knowledge.gtmstrategist.com (weekly, confirmed active 2026-09-04); GTM Masterclass; founder, Growth Lab | mgr / leader | Independent |
| Brendan J Short | linkedin.com/in/brendan-short/ | AI-native GTM and revenue-operating-system playbooks | The Signal, thesignal.club (10,000+ subscribers, confirmed active 2026-09-08); full-time on this venture | mgr / leader | Independent |
| Noah Adelstein | linkedin.com/in/noah-adelstein-311896b9/ | GTM engineering roundups and practitioner interviews | The GTM Engineer, thegtmengineer.substack.com (co-published with Manny Adelstein, confirmed active 2026-09-07); Head of Growth at Netic (moved from Rippling, 2026-03) | IC / mgr | Independent |
## How to use this list
- Match the "Best followed for" line to the user's named themes; a depth-focused user gets 3-5 people on their themes, not the whole table.
- Prefer Independent entries when the user excluded vendor-run sources; vendor- and employer-affiliated people can stay if flagged, since affiliation shapes what they publish but does not disqualify their expertise.
- To find people beyond this table, work the surfaces in order of names found per minute of digging: `podcast guest lists == conference speaker rosters > community team pages > vendor benchmark posts`. The first two tie because both are dated, fetchable rosters of people someone already vetted - start with whichever the user's segment is closer to. Vendor posts come last: they do cite independent practitioners, but one name at a time.
references/sources.md›
# RevOps source list - snapshot verified 2026-08-26, corrected and extended 2026-09-08, discovery sweep 2026-09-09
People are in [references/people-to-follow.md](./people-to-follow.md), books in [references/books.md](./books.md), and YouTube channels in [references/video-channels.md](./video-channels.md) - each split out of this file to keep it scannable.
Every entry was checked by direct fetch on the snapshot date. Statuses:
- **active**: dated item ≤ ~3 months old at check
- **stale**: reachable, newest dated item > ~6 months
- **unverified**: fetch blocked/failed, reason recorded, never assumed dead
"not stated" means the source publishes no audience figure - do not invent one. All sources are B2B-SaaS-centric unless marked B2C. Re-verify anything here before recommending it (see SKILL.md, Freshness check).
Row order carries no preference: this is a catalogue, not a ranking. Rank candidates only in SKILL.md's personalisation workflow, against that user's budget and constraints - a source ranked here would contradict the order built there.
## Podcasts
| Name | URL | Best for | Cadence | Last confirmed | Audience | Price | Fit | Status |
| ------------------------- | ---------------------------- | -------------------------------------------------------------------------------- | ---------------- | ----------------------------------------------------------------------------------------- | -------------------------------- | ----- | ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| RevOps FM | revops.fm | Practitioner-level GTM/RevOps operating practice (Justin Norris) | Weekly (claimed) | Ep. 60, 2026-01-09 | 12,000+ (Substack, self-claimed) | Free | IC / mgr | stale (~8 mo, reconfirmed 2026-09-08) |
| RevOpsAF (RevOps Co-op) | revopscoop.com/podcast | RevOps career and craft interviews from the largest RevOps community | Weekly-ish | Ep. 106, 2026-09-04 ("Why Good CRMs Fail," Josh Larson) | not stated | Free | IC / mgr / leader | active - fresher than the prior Ep. 104 record |
| The Revenue Formula | revenueformula.substack.com | Data-driven GTM/RevOps mechanics for SaaS operators | Weekly (claimed) | Post 2025-11-25 | not stated | Free | mgr / leader | stale (~9-10 mo). Hosted by Toni Hohlbein and Mikkel Plaehn, confirmed on the show's own about page. Koen Stam and Shantanu Shekhar are recurring guests, not co-hosts |
| GTM Podcast | gtmnow.com/podcast | Long-running GTM/RevOps operator interviews (Sam Jacobs, GTMfund/Pavilion) | Weekly | 2026-08-28 ("Product-Market Fit Has Always Been a Treadmill, But it Just Got WAY Faster") | not stated | Free | leader | active |
| Salesforce Admins Podcast | admin.salesforce.com/podcast | Official Salesforce admin/RevOps-on-Salesforce practice, hosted by Mike Gerholdt | Weekly | 2026-09-04 | not stated | Free | IC / mgr | active - confirmed via direct RSS feed |
**Ended:** Ops Cast (marketingops.com) - confirmed via its own final episode, "So Long, Farewell: The End of an Era," published 2026-08-24, after nearly 250 episodes and 5+ years. Do not recommend as active; its video companion also stops (see video-channels.md).
**Corrected name:** "B2B Revenue Vitals (Sales Assembly)" does not exist under that name - Sales Assembly's actual show is **Revenue Jam** (Apple Podcasts, 37 episodes), dormant since its last episode on 2023-11-20 (~3 years). List only with an explicit dormant flag, if at all.
## YouTube
See [references/video-channels.md](./video-channels.md) for the full, now-verified channel list with subscriber counts and upload recency - this medium was the thinnest-covered and least-verifiable in the prior snapshot, and a 2026-09-08 direct browser pass (bypassing the consent wall that blocks plain fetches) confirmed real numbers for six channels.
## Newsletters & blogs
| Name | URL | Best for | Cadence | Last confirmed | Audience | Price | Fit | Status |
| --------------------------------------- | ----------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------- | -------------- | ------------------------------------------------------------------- | ------------------- | ------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Growth Unhinged | growthunhinged.com | Pricing, PLG, GTM benchmark data (Kyle Poyar) | Weekly | 2026-08-26 | 85,000+ weekly readers (stated) | Free | mgr / leader | active |
| GTMnow | gtmnow.com | GTM operator tactics and career content | Near-daily | 2026-08-25 | 60,000+ members (stated) | Free | IC / mgr | active |
| RevOps Impact Newsletter (Jeff Ignacio) | substack.com/@revopsimpact | Weekly RevOps + AI tactics from a named practitioner (Sales Ops Lead at AWS) - **corrected from "RevEngine," a vendor-run misattribution** | Weekly | 2026-09-06 | 6,100+ subscribers (stated - corrected from the prior 2,400 figure) | Free | mgr | active - **reclassified from vendor-run to named-author independent** |
| CRM Daily | crmdaily.co | Daily trade coverage of CRM/GTM tooling news, published by Revlyn.io (a CRM & RevOps agency) | Daily | 2026-09-08 | not stated | Free | IC / mgr | active - new find, agency-run |
| Common Room blog | commonroom.io/blog | Buyer-signal / intent workflows | Frequent | 2026-08-24 | not stated | Free | mgr | active - vendor-run |
| LeanData blog | leandata.com/blog | Lead routing, buying-group orchestration, benchmark surveys | Frequent | 2026-08-24 | not stated | Free | IC / mgr | active - vendor-run |
| Demand Gen Report | demandgenreport.com | B2B demand-gen / RevOps industry news | Daily/weekly | 2026-08-12 | not stated | Free | mgr / leader | active |
| 6sense blog | 6sense.com/blog | ABM and intent-signal interpretation | Frequent | Live at check | not stated | Free | mgr | active - vendor-run |
| Demandbase blog | demandbase.com/blog | ABM execution, territory planning | Frequent | Aug 2026 posts | not stated | Free | mgr | active - vendor-run |
| Pipeline by ZoomInfo | pipeline.zoominfo.com | GTM-intelligence tactics, exec bylines (renamed from ZoomInfo Blog) | Frequent | Live at check | not stated | Free | mgr / leader | active - vendor-run |
| Chili Piper blog | chilipiper.com/blog | Lead-routing and speed-to-lead playbooks | Frequent | Live at check | not stated | Free | IC / mgr | active - vendor-run |
| Winning by Design blog | winningbydesign.com/resources/blog/ | Revenue-architecture frameworks (Bowtie, SPICED) | Monthly-ish | 2026-05 | not stated | Free | mgr / leader | active - vendor-run |
| Gong blog / Gong Labs | gong.io/blog | Call-data-derived sales research | Weekly+ | 2026-08-21 | not stated | Free | IC / mgr | active - vendor-run |
| Salesforce Ben | salesforceben.com | Salesforce release translation, admin/RevOps careers; the most-cited platform-ecosystem publication | Daily/weekly (reported) | 2026-09 | large, widely cited (no figure) | Free + paid courses | IC / mgr | verified-active: confirmed via search, publishing daily through early Sept 2026 (Spring '26 release coverage, Salesforce Admin state-of-the-role report) - direct fetch still 403s (bot defence), but the site is confirmed alive |
| GTM Partners | gtmpartners.com | GTM Operating System research; RevOps one of its 8 pillars | Ongoing | Live at check | 75,000+ leaders trained (stated) | Free + paid cert | leader | active - advisory-run |
| The Signal | thesignal.club | AI-native GTM and revenue-operating-system playbooks (Brendan J Short) | Weekly-ish | 2026-09-08 | 10,000+ subscribers (stated) | Free | mgr / leader | active - new find |
| The GTM Engineer | thegtmengineer.substack.com | GTM engineering roundups and practitioner interviews (Noah Adelstein & Manny Adelstein) | Weekly roundup + interviews | 2026-09-07 | not stated | Free | IC / mgr | active - new find |
| GTM Strategist | knowledge.gtmstrategist.com | GTM/RevOps strategy frameworks and practitioner case studies (Maja Voje) | Weekly | 2026-09-04 | not stated | Free + paid courses | mgr / leader | active - new find |
**Merged:** Sales Hacker (saleshacker.com) now redirects permanently to gtmnow.com - GTMnow is its successor brand, continuing the Sales Hacker community. Cite GTMnow above, not the old domain.
**Checked, rejected as stale:** GTM Engineer School (gtmengineerschool.substack.com, Jared Waxman) - landing page still claims 6,000+ subscribers, but the archive's newest post is dated September 2024, two years before this check. Do not recommend until a fresher post appears.
## Communities
| Name | URL | Best for | Audience | Price | Fit | Status |
| --------------------------------- | ---------------------------------------------- | -------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | ------------------ | ----------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| RevOps Co-op | revopscoop.com | The hub: Slack + RevOpsAF podcast + conference + courses around one member base | 19,000 members; 15K+ paid Slack tier | Freemium | IC / mgr / leader | active |
| Marketing Ops Community (MO Pros) | marketingops.com | Marketing-ops-flavoured RevOps; Ops Cast (now ended, see Podcasts), CMOP cert, MOPs-Apalooza | 3,500+ active members, "78% weekly engagement" (stated) | Freemium | IC / mgr | active |
| The RevOps Collective | therevopscollective.com | RevOps-only peer community + coaching (Rosalyn Santa Elena, founder) | not stated | not disclosed | mgr / leader | active |
| RevGenius | revgenius.com | Broad revenue-pro community, high event volume | 50-60K "Revenue Creators" (self-reported, inconsistent across the site's own pages - record the range, not one figure) | Freemium | IC / mgr / leader | active |
| Pavilion | joinpavilion.com | GTM-leader peer community with a dedicated RevOps-leader role-based group | 5,000+ executives | Paid | mgr / leader | active |
| Salesforce Trailblazer Community | trailhead.salesforce.com/trailblazer-community | Official platform peer support for admins/RevOps-on-Salesforce | millions (platform-wide) | Free | IC / mgr | active |
| eComFuel | ecommercefuel.com | **B2C**: closest verified analogue to a RevOps community for 7-8-figure ecommerce operators | "$13B GMV" collectively (stated) | Paid ($199-299/mo) | leader | active |
| r/RevOps | reddit.com/r/RevOps | Informal Q&A and tooling debates | not stated | Free | IC | **active** - confirmed 2026-09-08 via direct browser check: created April 2019, 1.6K weekly visitors, 125 weekly contributions, most recent post 2 days before check |
| r/SalesOps | reddit.com/r/SalesOps | Sales-ops tactical Q&A | not stated | Free | IC | **active** - confirmed 2026-09-08: apparently re-founded Jan 3 2024, smaller (82 weekly visitors, 9 weekly contributions), most recent post 3 days before check |
| r/revopspros | reddit.com/r/revopspros | AI adoption in RevOps and RevOps assessment tooling | not stated | Free | IC / mgr | active - confirmed via live post pull, recent threads early September 2026 |
| r/gtmengineering | reddit.com/r/gtmengineering | GTM-engineering practice (adjacent to core RevOps, not a substitute) | not stated | Free | IC / mgr | active - newer, adjacent to classic RevOps; recent posts on ICP data hygiene |
| Clay Community | community.clay.com | Outbound-scaling and RevOps workflows built on Clay; GTM-engineering peer support | 34,400+ members, 9,600+ posts (stated) | Free | IC / mgr | active - vendor-run, new find |
**Confirmed dead, 2026-09-08:** "Wizards of Ops" - both `wizardsofops.com` and `wizardsofops.io` return DNS resolution failures, a stronger dead-signal than a parked page. Drop from any recommendation; a follow-up search-based check could look for a renamed successor.
**Checked, rejected:** r/RevenueOperations returned no results via live Reddit check (likely defunct or too small to index); r/GTM has had essentially no activity since October 2024. Neither recommended.
## Events
| Name | URL | Best for | Cadence | Last confirmed | Price | Fit | Status |
| -------------------------- | -------------------------- | ---------------------------------------------------------------------------------------------------------------------------------- | ------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----- | ----------------- | -------------------------------------------- |
| MOPs-Apalooza | mopsapalooza.com | Flagship marketing-ops/RevOps community conference | Annual | Oct 21-22, 2026 (virtual; organizers intend to return in-person 2027) | Paid | IC / mgr | active |
| UNBOUND (formerly INBOUND) | unbound.hubspot.com | Major GTM conference - HubSpot's rebrand after 15 years, same event | Annual | Sept 16-18, 2026, Boston; sold out. **Date discrepancy flagged**: the site's own copy also references a 2027 presale (Sept 2027, location TBA) - confirm which edition before citing | Paid | IC / mgr / leader | active |
| GTM2026 (Pavilion) | attendgtm.com | GTM-leader annual gathering - **URL corrected**: joinpavilion.com/gtm 404s; the event's real site is attendgtm.com | Annual | Sept 28-Oct 1, 2026, NYC ("The Glasshouse"), ~1,000 VP+ operators | Paid | leader | active |
| RevOpsAF Conference | revopsaf.revopscoop.com | RevOps Co-op's conference - **URL corrected** from the bare revopscoop.com domain; now runs two regional editions (USA and Europe) | Annual | RevOpsAF USA (San Francisco, 2026-05-06/07) and RevOpsAF Europe (London, 2026-06-10/11) both already held this cycle; 2027 speaker/sponsor applications open | Paid | mgr / leader | active |
| Dreamforce | salesforce.com/dreamforce/ | Largest CRM-ecosystem event, heavy ops track | Annual | Sept 15-17, 2026, San Francisco + Salesforce+ hybrid, registration open | Paid | IC / mgr / leader | active |
| REVOLT (RevGenius) | revgenius.com/revolt | Free, high-volume GTM event, director-level+ heavy | Annual | Last confirmed edition Oct 21-23, 2025; **no 2026 edition confirmed yet on the event's own site** - flag as recurring but next date unconfirmed, don't assume annual recurrence without a closer re-check | Free | mgr / leader | active (last edition), next date unconfirmed |
Removed as dead: OpsStars - opsstars.com now redirects to a domain-for-sale listing. Do not recommend; a parked domain is the one unambiguous death signal.
## Certifications & training
| Name | URL | Best for | Price | Fit | Status |
| ------------------------------ | ------------------------ | --------------------------------------------------- | -------------- | ------------ | ------ |
| Salesforce Trailhead | trailhead.salesforce.com | Continuous platform certification for admins/RevOps | Free | IC / mgr | active |
| CMOP (Marketing Ops Community) | marketingops.com | Four-level marketing-ops/RevOps credential | Paid | IC / mgr | active |
| GTM Partners certification | gtmpartners.com | GTM Operating System practitioner cert | Paid | mgr / leader | active |
| RevOps Co-op courses | revopscoop.com | RevOps skill-building in the paid community tier | Paid (bundled) | IC / mgr | active |
## Watch-for-later
Not-yet-alive at snapshot: Sean Lane's "Higher Olive" (seanlane.substack.com) - live "coming soon" page, zero published issues. Re-check at next refresh; do not list until it publishes.
Not-yet-scheduled at 2026-09-09 check: RevFest 2027 (Go Nimbly's RevOps conference, gonimbly.com) - a notify-me signup page only, no date, location, or format confirmed yet. Go Nimbly's own blog is separately confirmed active (posts through August 2026). Re-check at next refresh; do not list as a dated event until one is announced.
references/video-channels.md›
# YouTube channels
Compiled 2026-09-08 via direct browser verification, bypassing the consent wall that blocks plain fetches - the field's thinnest-covered medium in the prior snapshot (every entry previously `unverified`) is now confirmed with real subscriber counts and upload recency.
| Name | URL | Subscribers | Most recent upload | Best for | Independence |
| ---------------------------- | ----------------------------- | -------------------- | ------------------- | -------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------- |
| Salesforce Admins (official) | youtube.com/@SalesforceAdmins | 135K | Very active | Official companion to the Salesforce Admins Podcast (see sources.md) | Vendor (Salesforce) |
| Winning by Design | youtube.com/@WinningByDesign | 29K | ~7 months old | Revenue-architecture framework content (Growth Architecture, Bowtie, SPICED) | Vendor-affiliated |
| Salesforce Break | youtube.com/@SalesforceBreak | 5.03K | ~1 month old | Salesforce admin/dev training | Independent |
| RevPartners | youtube.com/@revpartners | 1.06K, ~1,000 videos | Active, high volume | RevOps + GTM engineering on HubSpot | Vendor-affiliated (Walker Sands company, HubSpot/Clay elite partner) |
| RevOps Co-op | youtube.com/@revopscoop | 941 | ~3 months old | Video versions of RevOpsAF podcast episodes and community sessions | Independent (community-run) |
| MarketingOps (MO Pros) | youtube.com/@MarketingOpscom | 485 | ~2 months old | Video versions of Ops Cast (now ended, see sources.md) and the "MOOPs TV" marketing-ops-failure playlist | Independent (community-run) |
No genuinely independent, high-subscriber, currently-active channel focused purely on RevOps practice (as opposed to Salesforce-admin tutorials or vendor-run content) was found - that gap in the field appears real, not a research miss.
references/watch-list-example.md›
# Worked example - personalised RevOps watch list
## Persona
- Sofia, RevOps **manager** at a B2B SaaS scale-up
- Time budget: **90 min/week**
- Building a **standing habit**, not catching up
- Mediums: audio + text
- Wants **breadth**
- Ruled out: paid peer communities, no employer budget for one
- Vendor-run sources: include, flagged
- Stack anchored on a dominant CRM platform: yes, include ecosystem sources
- Podcasts consumed while commuting (podcast cost halved to ~20 min of dedicated attention)
## The watch list (good example)
**RevOps radar - Sofia · manager, B2B SaaS · budget 90 min/week · sources verified 2026-08-26**
### Weekly core (~70 min/week)
| Source | Medium | Min/wk | Why it earned the slot | Status |
| ------------------ | --------- | ------------- | ------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------- |
| RevOpsAF podcast | audio | ~20 (commute) | Weekly practitioner interviews from the field's hub community; Ep. 104 on 2026-08-19 | active |
| Growth Unhinged | text | 10 | Benchmark data she can quote in planning; named author; issue dated day of check | active |
| GTMnow | text | 10 | Broad GTM operator scan; post dated 2026-08-25 | active |
| LeanData blog | text | 10 | Lead-routing how-tos matching her day job; post 2026-08-24 | active - **vendor-run** |
| Salesforce Ben | text | 10 | Platform release translation for her CRM ecosystem | **unverified** (bot-blocked at check) - Sofia accepted after opening it herself and confirming a post from this week |
| RevOps Co-op Slack | community | 10 | Discovery reserve: where new sources and guests surface first | active |
### Monthly (~15 min/week averaged)
| Source | Medium | Min/wk | Why | Status |
| ---------------------- | ------ | ------ | ------------------------------------------------------ | ----------------------- |
| Winning by Design blog | text | 8 | Revenue-architecture frameworks for quarterly planning | active - **vendor-run** |
| Demand Gen Report | text | 7 | Industry news sweep, once a month in batch | active |
### Annual (events)
| Source | Why | Status |
| ---------------------------------------- | ---------------------------------------------------------------------------- | ------ |
| MOPs-Apalooza (Oct 21–22, 2026, virtual) | Cheap this year (virtual); speaker roster doubles as a who-to-follow refresh | active |
### Bench (verified substitutes)
Common Room blog (active, vendor-run) · RevOps FM (stale at check, ~7.5 mo - re-check next refresh, swap in if it resumes)
### Dropped (ruled out)
Pavilion - paid membership, no employer budget. Deleted, not benched: a source she cannot buy would sit on the bench looking available and get re-proposed every quarter.
**Totals: ~85 of 90 min/week · 6 weekly + 2 monthly + 1 event · 8 of 9 verified-active, 1 unverified user-accepted.**
### Where the efficiency order was overridden
Pure value-per-minute would have filled all 90 minutes with newsletters and vendor blogs, and Sofia would know every headline and no reasoning. Two long-form entries were promoted against the ratio: the RevOpsAF podcast, because it rides on a commute and so costs almost no attention she has to find, and the RevOps Co-op Slack, which occupies the reserved community slot - the standing floor, not a winner of the ratio. MOPs-Apalooza is costed as days cleared in October, not as ~2 min/week of amortised nothing.
## Negative example (do not deliver this)
**"Top RevOps resources for Sofia (90 min/week)"** - 14 weekly sources: RevOps FM, The Revenue Formula, Ops Cast, RevOpsAF, Growth Unhinged, GTMnow, 6sense, Demandbase, Chili Piper, Gong, Pipeline by ZoomInfo, HockeyStack, r/RevOps, OpsStars newsletter - plus Pavilion listed last, "in case budget frees up". _"Growth Unhinged has 85,000 readers so it's the most authoritative - start there. OpsStars is a well-known ops conference worth joining."_
Why it fails:
- **Blows the budget**: 14 weekly sources is 3+ hours against a 90-minute budget. The list will be abandoned, which is total failure, not partial.
- **Unverified and stale entries presented flat**: RevOps FM and The Revenue Formula were ~7.5 and ~9 months stale at check; r/RevOps was unverifiable. None is labelled.
- **A dead source recommended from memory**: OpsStars' domain is a for-sale parking page. It was "well-known" once; the remembered name was never re-resolved.
- **Audience size mistaken for authority**: 85,000 readers measures reach. The reason to rank Growth Unhinged highly is its named author and benchmark data quality - the count alone justifies nothing.
- **No vendor-run flags**: five vendor blogs presented as neutral sources.
- **A ruled-out source demoted instead of deleted**: Sofia said she cannot pay for a peer community, so Pavilion is not a low-ranked option - it is not an option. Parked at the bottom, it reads as available and comes back every refresh.
- **Ranked flat, then contradicted**: fourteen rows in no stated order, topped by a "start there" justified by a subscriber count. The reader picks row one by default, which is a ranking nobody argued for.
SKILL.md›
---
name: revops-radar
description: Build a personalised, time-budgeted watch list of RevOps / Sales Ops information sources - revops podcasts, revops newsletters, revops communities, industry events, and revops people to follow - every source verified still active, with a periodic refresh routine that keeps the list fresh. Use whenever the user mentions a revops radar, staying current in revenue operations, which revops newsletters or podcasts to subscribe to, which revops communities or conferences deserve their time, or who to follow in the field - even if they never say "radar". Tool-agnostic; B2B-SaaS-centric with explicit B2C guidance. Do NOT use for sales-specific sources - use mbfinotti/sales-skills@sales-radar instead.
license: MIT
metadata:
author: Maya-Beth Finotti
version: "1.1.4"
---
# RevOps Radar
You are a curator of the RevOps / Sales Ops information ecosystem. Lead with a short, ranked, verified-link watch list that fits the user's actual weekly time budget - never a bare name with no way to click through, and never a source you haven't checked is still alive.
## Start here
Roughly twenty verified sources, one line each, grouped by medium. Every entry below has a live, checked link at the snapshot date (2026-09-08). This is a representative top slice, not the deliverable itself - always run the Interview and Personalisation workflow below before handing anything to a user, and pull the rest of the inventory from the full snapshot.
**People to follow**
- **Justin Norris** - linkedin.com/in/justinnorris/ - host of RevOps FM, practitioner-level GTM/RevOps operating practice.
- **Kyle Poyar** - linkedin.com/in/kyle-poyar/ - Growth Unhinged; pricing, packaging, GTM benchmark data.
- **Rosalyn Santa Elena** - linkedin.com/in/rosalyn-santa-elena/ - founder, The RevOps Collective; the strongest cross-surface signal in this field.
**Podcasts**
- **RevOpsAF** - revopscoop.com/podcast - RevOps Co-op's flagship show, confirmed active with a Sept 2026 episode.
- **GTM Podcast** - gtmnow.com/podcast - Sam Jacobs; long-running GTM/RevOps operator interviews.
- **Salesforce Admins Podcast** - admin.salesforce.com/podcast - official Salesforce show, weekly, confirmed active.
**Newsletters & blogs**
- **Growth Unhinged** - growthunhinged.com - Kyle Poyar; pricing, PLG, GTM benchmark data.
- **GTMnow** - gtmnow.com - GTM operator tactics and career content.
- **RevOps Impact Newsletter** - substack.com/@revopsimpact - Jeff Ignacio (AWS); weekly RevOps + AI tactics from a named practitioner.
**Books**
- **Revenue Operations** - Stephen G. Diorio & Chris K. Hummel - the closest thing this field has to a foundational textbook.
- **From Impossible to Inevitable** - Aaron Ross & Jason Lemkin - foundational text on predictable pipeline generation.
- **Revenue Architecture** - Jacco van der Kooij - source for the Bowtie and SPICED frameworks.
**YouTube**
- **Salesforce Admins (official)** - youtube.com/@SalesforceAdmins - 135K subscribers, very active.
- **RevOps Co-op** - youtube.com/@revopscoop - video versions of RevOpsAF podcast episodes.
- **Winning by Design** - youtube.com/@WinningByDesign - revenue-architecture framework content.
**Communities**
- **RevOps Co-op** - revopscoop.com - the hub: Slack + podcast + conference, 19,000 members.
- **Pavilion** - joinpavilion.com - GTM-leader peer community with a dedicated RevOps-leader group, 5,000+ executives.
- **r/RevOps** - reddit.com/r/RevOps - confirmed active, free.
**Conferences**
- **GTM2026** (Pavilion) - attendgtm.com - Sept 28-Oct 1, 2026, NYC, ~1,000 VP+ operators.
- **Dreamforce** - salesforce.com/dreamforce/ - Sept 15-17, 2026, San Francisco.
- **MOPs-Apalooza** - mopsapalooza.com - Oct 21-22, 2026, virtual.
## Full source snapshot
The list above is a slice. Read [references/sources.md](references/sources.md) before building any watch list - the full dated inventory across podcasts, newsletters, communities, events, and certifications, with status labels and the corrections found in the 2026-09-08 pass (a rename, an ended show, a misattributed podcast, two URL fixes). [references/people-to-follow.md](references/people-to-follow.md), [references/books.md](references/books.md), and [references/video-channels.md](references/video-channels.md) hold the fuller roster per medium; [references/curation-method.md](references/curation-method.md) holds the ranking arithmetic this file compresses below.
## Interview
Ask these questions one at a time. Wait for each answer before asking the next. Offer the multiple-choice options as written.
1. "What's your role in the revenue org?" - (a) IC / analyst, (b) manager, (c) leader (director+).
2. "How much time per week can you realistically spend staying current?" - (a) under 30 min, (b) 30-60 min, (c) 60-120 min, (d) 2+ hours.
3. "Are you catching up before a specific moment - a new role, a planning cycle, a stack migration - or building a standing weekly habit?" - (a) catching up, (b) standing habit.
4. "Which mediums do you actually consume? Pick up to two." - (a) audio (podcasts), (b) video, (c) text (newsletters, blogs), (d) live community (chat, events).
5. "Which of those are ruled out entirely - no commute or gym time for audio, a paywall you won't pay, a paid community or conference you can't expense?"
6. "Breadth or depth?" - (a) broad scan of the whole field, (b) deep on a few themes (name them).
7. "What segment do you operate in?" - (a) B2B SaaS, (b) B2C / ecommerce, (c) both.
8. "Include vendor-run sources (tool-company blogs, research reports)?" - (a) yes, clearly flagged, (b) no, independent voices only.
9. "Is your revenue stack anchored on one dominant CRM platform with its own admin community and certification track - and should those platform-ecosystem sources be included?" - (a) yes, include them, (b) no.
Questions 2, 3, and 5 exist because the source types diverge sharply on effort, on how fast they pay back, and on what they buy - the ordering in step 6 cannot be picked for the user without them. Don't ask for a delivery date: a radar has no deliverable, and question 3 already carries what a deadline would have told you.
## B2B and B2C scope
The RevOps information ecosystem is overwhelmingly B2B-SaaS-centric; no dedicated B2C/DTC "RevOps" branch exists. Say this explicitly to a B2C or ecommerce user - do not imply parity.
For segment (b) or (c): keep the medium-agnostic frameworks (funnel math, forecasting, data hygiene) from B2B sources, but route community and benchmark needs to ecommerce operator communities instead (one verified analogue is in the source list). Warn that most named benchmarks and playbooks assume B2B sales cycles.
## Personalisation workflow
1. Load `references/sources.md` and `references/people-to-follow.md`. Note the snapshot date in each header - if it is more than ~6 months old, tell the user the list needs re-verification before you rely on it.
2. Filter candidates by the interview answers:
- segment
- mediums
- seniority fit
- vendor-run preference
- platform-ecosystem preference
3. Delete, don't demote. Drop outright every source the user's constraints rule out:
- audio, when they have no commute or exercise time to give it
- a paid community or conference they can't expense
- a paywall they won't buy
- a platform they can't join
Name each deletion in the output ("dropped: Pavilion - paid, no budget"). A ruled-out source parked at the bottom of a list silently returns as scope at the next refresh. This is not the bench: the bench holds verified sources the budget merely couldn't fit, and those stay.
4. Run the freshness check (below) on every surviving candidate. A source enters the list only after it passes or the user accepts it as knowingly unverified.
5. Cost each candidate as an order of magnitude of attention, never a precise figure - text in minutes, video in tens of minutes, a podcast episode most of an hour, a community tens of minutes to skim, an event days in one block. Halve any audio that rides on time already spent (commute, exercise).
6. Rank by efficiency - value per attention-minute, never by cheapness or audience size: `newsletters == blogs > community skim > podcasts > video` by efficiency, `community == events > podcasts > newsletters == blogs > video` by value. Within a medium, rank by role fit first, then durability (a named accountable author, institutional backing, cross-surface recurrence) - never by subscriber count. Full axis reasoning and why the ties are real: [references/curation-method.md](references/curation-method.md).
7. Name what this order starves: long-form (podcasts, talks, events, communities) tops value but sits at or off the bottom of the efficiency line, so a budget filled strictly top-down never buys it. Promote it anyway for a user new to the field, choosing depth on named themes, catching up before a specific moment, or riding commute/gym time that already paid the attention cost.
8. Fill the budget to ~90%, reserving the last ~10% for one community since communities are how the list renews itself; name 2-3 strong leftovers as "bench" rather than dropping them. Full numeric arithmetic: [references/curation-method.md](references/curation-method.md).
9. Re-rank against what you already know about this user - an already-paid source or membership costs nothing extra, an employer conference budget turns an event free, a colleague inside a community can be asked instead of joined. This ordering is a default, not a law.
10. Concentrate versus spread, by the interview's breadth answer:
- **depth** users: concentrate the budget on 3–5 sources plus the people who publish on their named themes
- **breadth** users: spread across mediums with one anchor hub community
11. Present the list in the output shape below, section by section, and ask the user to confirm or swap entries before finalising.
12. If your harness has persistent memory, record the interview answers, final list, and verification dates so the refresh routine can diff against them.
## Freshness check
Verify before recommending - a homepage's own cadence claim ("weekly show") is aspirational until a dated item confirms it. Well-regarded sources advertising "weekly" have gone 7+ months silent while the tagline stayed up (RevOps FM and The Revenue Formula are both confirmed examples in sources.md).
If you can browse or fetch the web, fetch each source's canonical URL, find the most recent dated item, and classify by that observed date, never the site's own claim: `verified-active` (within ~3 months), `verified-stale` (reachable but older, keep only if the user accepts the risk), `dead` (redirects to a parking/marketplace page - hard-remove), or `unverified` (fetch failed or blocked - record the reason; a 403 or bot-block is unverified, never dead). Distinguish renamed-but-alive, domain-resold, and genuinely-dead rather than collapsing them into one verdict, and catch not-yet-alive sources (a live "coming soon" page with nothing published) separately. Full decay-mode taxonomy and named examples: [references/curation-method.md](references/curation-method.md).
Video platforms, discussion forums, and short-post social networks systematically resist automated checking - mark them unverified with the reason and fall back to manual verification, or verify a person via a fetchable surface instead (a podcast guest list, speaker roster, team page) and label any handle as stated-there, not independently confirmed.
If you cannot browse the web at all: deliver the list from `references/sources.md` with each entry's recorded status, state clearly that you could not re-verify, and give the user the manual check.
## Periodic refresh routine
If your harness supports scheduled routines, install a quarterly refresh. Otherwise tell the user to set a recurring calendar reminder ("Refresh my revops radar - quarterly") and rerun this skill when it fires.
Each refresh:
1. Re-resolve every URL - even ones that worked last time - to catch renames and domain resale.
2. Re-run the freshness check; downgrade newly stale entries, remove dead ones, retry previously unverified and not-yet-alive ones.
3. Ask which sources the user actually consumed last quarter; drop ignored ones - an unread source costs attention anyway. Never re-offer a source deleted for a constraint unless the user says the constraint has lifted.
4. Ask the anchor community / newest additions for one candidate discovery each; verify and consider swapping onto the bench or list.
5. Re-total estimated weekly minutes against the budget and trim overflow.
## Output shape
Deliver a single watch-list artifact, date-stamped in its header with the persona, time budget, and verification date.
Group entries by consumption rhythm, not medium:
- **Weekly core**
- **Monthly**
- **Annual (events)**
- **Bench (verified substitutes)**
- **Dropped (ruled out, with the reason)**
Per entry, include:
- name
- URL
- medium
- estimated minutes
- one line on why it earned its slot
- verification status and date
- a vendor-run flag where it applies
Close with totals:
- estimated weekly minutes vs. budget
- counts per section
- how many entries are verified-active
See `references/watch-list-example.md` for a full worked example and a negative example.
Invocation examples:
- "Build me a revops radar - I'm a sales ops manager with about an hour a week."
- "Which revops newsletters are worth my time? I don't do podcasts."
- "Who should I follow in revenue operations - independent voices only?"
## Failure modes
- **Recommending a dead or dormant source.** Always verify before recommending; never serve the reference list unchecked as if it were live.
- **Trusting a remembered URL.** Domains get resold; a resolving link can now point at an unrelated business. Re-resolve and confirm content matches.
- **Inventing metrics.** If a source doesn't publish subscriber/download/member counts, the value is "not stated". Never estimate one.
- **Over-stuffing past the budget.** Forty great sources for a 60-minute budget is a failed deliverable. Cut to fit; use the bench.
- **Mistaking audience size for authority.** A big subscriber count measures marketing reach. Cross-surface recurrence and a named accountable author predict quality and durability better.
- **Collapsing decay modes.** Marking a renamed-but-alive source dead loses a good source; marking a 403 dead loses a good source; keeping a resold domain is worse than either.
- **Constructing a plausible-looking URL from memory** instead of pulling one from the snapshot or stating the source lacks a verified link.
## Measurement
The watch list is working when, at each quarterly refresh, all of these hold:
- every listed source was verified-active within the last 90 days, or explicitly user-accepted as stale/unverified
- total estimated weekly minutes are at or under the stated budget
- the user reports actually consuming at least two-thirds of the entries
If any check fails, revise - re-verify, trim, or swap from the bench - and re-present until all three pass. At delivery time the pass bar is stricter: zero unverified entries presented as verified, and the budget respected exactly.
## References
- `references/sources.md` - the categorised, date-stamped source list (podcasts, newsletters and blogs, communities, events, certifications).
- `references/people-to-follow.md` - practitioners worth following, with confirmed LinkedIn URLs, independence flags, and the cross-surface-recurrence signal.
- `references/books.md` - the foundational and practitioner book list.
- `references/video-channels.md` - every verified YouTube channel with subscriber counts.
- `references/curation-method.md` - the full ranking arithmetic and freshness-check decay-mode taxonomy.
- `references/watch-list-example.md` - one worked watch list plus a negative example.
- See `mbfinotti/revops-skills@revops-kickoff` to route tasks across this collection.
- See `mbfinotti/revops-skills@revops-career` for landing and growing a RevOps role - this skill only curates what to read and who to follow; career strategy lives there.
- See `mbfinotti/revops-skills@revops-hiring` for building a RevOps team.