mbfinotti/sales-skillsチェック済み
SKILL DETAIL
sales-radar
mbfinotti/sales-skills/sales-radar
Builds and maintains a personalized watch list of sales information sources - podcasts, newsletters, communities, benchmark reports, and sales people to follow - matched to the user's role, market, and time budget, shipped as a dated verified-source snapshot with per-source status and a freshness check that catches rebranded or dead sources. Covers B2B SaaS and B2C high-ticket as separate ecosystems. Use whenever the user mentions sales newsletters, sales podcasts, who to follow in sales, sales communities, staying current in sales, or refreshing a reading list, even without the word radar. Do NOT use for career or interview prep (mbfinotti/sales-skills@sales-career).
インストール · 196出典を見る
Installation
npx skills add https://github.com/mbfinotti/sales-skills --skill sales-radar
スキルファイル
SKILL.md
最終同期 · 2026/09/15
evals/evals.json›
{
"skill_name": "sales-radar",
"evals": [
{
"id": 1,
"prompt": "I run a door-to-door solar crew out of Phoenix - eight closers, all commission-only, single-call closes in the driveway. I want a list of sources I can feed the team: podcasts, newsletters, whatever. Say 45 minutes a week each. And tell me which of the big names in this space are actually worth the time, because half of them feel like they're selling me something.",
"expected_output": "A B2C high-ticket watch list built from the door-to-door/solar ecosystem - YouTube, Facebook groups, vertical podcasts and events - capped for a 45-minute weekly budget, grouped by job-to-be-done, with each entry's course-seller-versus-practitioner character stated plainly and each carrying a status label and date.",
"files": [],
"expectations": [
"Treats B2C high-ticket as a separate ecosystem from B2B SaaS and does not hand back a B2B SaaS source list with the labels swapped",
"Names YouTube, Facebook Groups, and paid coaching/conference funnels as the platforms this ecosystem actually runs on",
"States that Slack communities and Substack newsletters are almost absent from this ecosystem rather than recommending them as core channels",
"Recommends at least one door-to-door-specific source such as Sam Taggart / D2D Experts, The D2D Podcast, or D2DCon",
"States plainly that several of the best-known names in this ecosystem are primarily course-sellers or info-marketers rather than neutral practitioner resources",
"If Grant Cardone / 10X is mentioned at all, identifies it as primarily course-selling and info-marketing rather than a tactics resource",
"Does not present rep-level B2C performance benchmarks (quota, ramp, win rate) as available, and states that no such published benchmark product exists in B2C",
"Points to trade-association market data such as LIMRA, NAR, or Cox Automotive as the credible B2C data tier instead of creator-economy figures",
"Names at least one genuinely cross-ecosystem source (Sales Gravy, Chris Voss, or Jeremy Miner) and marks it as serving both B2B and B2C rather than filing it under one side only",
"Identifies vertical subreddits such as r/solar as the skeptical counter-channel to the coaching-guru economy",
"Caps the delivered list at no more than 8 sources for the stated 45-minute weekly budget",
"Groups the list by the job each source does for the team rather than as one flat list per medium",
"Carries a status label and a last-verified or snapshot date on every entry"
]
},
{
"id": 2,
"prompt": "SDR at Brackenhall, a Series A HR-tech company. Realistically I get 25 minutes a week for this - people say an hour but on a bad week it's 25. My manager is doing a pipeline review with me in 8 days and I want to walk in sounding like I actually know what's going on in the market. What should I be reading?",
"expected_output": "A very short list - newsletters plus one benchmark report - sized to a sub-30-minute ceiling and explicitly promoted by the 8-day deadline, with communities and conferences excluded and named as deliberate exclusions, plus statuses, dates, and a coverage summary against the 25-minute budget.",
"files": [],
"expectations": [
"States that a sub-30-minute weekly ceiling buys newsletters and one benchmark report and nothing else",
"Delivers roughly three sources or fewer rather than a 5-8 source default list",
"Does not recommend a community for this user",
"Does not charge a conference against the weekly minutes budget; either excludes it or budgets it separately as an annual block of days",
"States explicitly that the 8-day deadline promotes fast-acting sources over slow-compounding ones",
"Names a benchmark report plus one or two newsletters as the combination that makes someone current inside a week",
"Treats 25 minutes as the real ceiling rather than substituting the aspirational hour the user mentioned",
"States an estimated weekly time cost that fits inside 25 minutes",
"Every entry carries a status label such as verified-active, unverified, or likely-dead",
"Every entry carries a last-verified or snapshot date",
"Closes with coverage stats covering source count, mediums covered, estimated weekly time, snapshot date, and the verified-versus-unverified split",
"Any source ruled out by the 25-minute ceiling is named as a one-line deliberate exclusion rather than parked at the bottom of the list as a lower priority"
]
},
{
"id": 3,
"prompt": "Found my old bookmarks folder from when I started as an AE a couple of years back. Can you tell me what's still alive? The list: Sales Hacker, Blissful Prospecting, the Outreach.io blog, the Ebsta x Pavilion GTM benchmark report, OpenView's SaaS Benchmarks, Josh Braun's Substack, Modern Sales Pros, LinkedIn's State of Sales report, and INBOUND.",
"expected_output": "A per-item verdict that distinguishes rebrand and migration from shutdown: Sales Hacker to GTMnow, Blissful Prospecting to Outbound Squad, Outreach.io to Outreach.ai, Ebsta x Pavilion to Fullcast, OpenView to High Alpha, INBOUND to UNBOUND, with Braun's Substack dead but Braun active, Modern Sales Pros not recommendable, and LinkedIn's report inferred discontinued - each carrying a status label and date.",
"files": [],
"expectations": [
"Identifies Sales Hacker as rebranded to GTMnow rather than dead, and notes saleshacker.com redirects there",
"Identifies Blissful Prospecting as Jason Bay's former brand, now Outbound Squad, and notes the old domain was left to rot with no redirect",
"Identifies outreach.io as redirecting to outreach.ai, so the blog moved rather than disappeared",
"Identifies the Ebsta x Pavilion GTM benchmark as now shipping under Fullcast, and says to update any citation expecting the old branding",
"Identifies OpenView's SaaS Benchmarks as continuing under High Alpha after OpenView wound down",
"Treats Josh Braun's Substack as dead as a newsletter while stating Braun himself is active elsewhere, and recommends following the person rather than that URL",
"Treats Modern Sales Pros as likely-dead or not recommendable without a member's confirmation, rather than as confidently active",
"States LinkedIn's State of Sales has had no edition since 2022 and that this is inferred from absence rather than an announced shutdown",
"Identifies INBOUND as HubSpot's rebrand to UNBOUND, evidenced by the redirect from inbound.com",
"States the general pattern that brands in this field migrate silently far more often than they shut down",
"Does not treat a redirect as evidence of death, and records the new identity where one exists",
"Does not treat a page that merely loads as evidence of life without dated recent content",
"Assigns each item one of the snapshot's status labels rather than a bare alive-or-dead binary",
"Records a last-verified or snapshot date against the verdicts"
]
},
{
"id": 4,
"prompt": "I'm the first and only salesperson at Corvelle, a 14-person data-infrastructure startup. I have no idea whether my comp is normal, there is nobody here to ask, and I'm starting to suspect I'm underpaid. I can spare maybe 40 minutes a week. What should I be plugging into?",
"expected_output": "A watch list that deliberately promotes a community above the efficiency default because the user is isolated and asking a comp question published sources do not answer, paired with rep-reported benchmark sources, a conference budgeted as an annual block, and the promotion reasoning stated out loud.",
"files": [],
"expectations": [
"Promotes a community into the list despite the efficiency ordering placing communities near the bottom",
"States the reason for the promotion: the user is isolated as the only rep, and comp and peer information is not carried by published sources",
"States that conferences and communities rank top on value and bottom on efficiency, so a pure minutes-per-week fill never reaches them",
"Budgets any recommended conference as an annual block of days rather than scoring it against the 40 weekly minutes",
"Recommends at least one rep-reported comp or quota benchmark source such as RepVue or The Bridge Group",
"Does not present a single benchmark source as authoritative for comp, and recommends triangulating across several",
"Names at least one free community such as RevGenius, r/sales, or Bravado, given no stated budget",
"States the paid character plainly for any paid community such as Pavilion rather than including it silently",
"States that only a standing habit justifies a community at all, or asks whether the user wants a habit or a one-off catch-up",
"Every entry carries a status label and a last-verified or snapshot date",
"Does not fill the entire 40-minute budget with newsletters",
"Says which of the user's stated circumstances moved which source up or down the default ordering"
]
},
{
"id": 5,
"prompt": "Before I commit to anything I want the audience size for each community and podcast you'd recommend - subscribers, members, downloads, whatever you've got. I want to pick the ones with the most reach. Include Pavilion, RevGenius, Sales Gravy and Outbound Squad at minimum.",
"expected_output": "Figures given only where published, each tagged with its origin (self-claimed, third-party tracker, publisher-stated), 'not stated' where none exists, the Pavilion and RevGenius claim conflicts surfaced, the Sales Gravy newsletter figure not passed off as podcast audience, and a pushback on ranking by reach in favour of practitioner signal.",
"files": [],
"expectations": [
"Labels the origin of every figure given, such as self-claimed, third-party tracker, or publisher-stated",
"Writes \"not stated\" for any source with no published figure rather than estimating one",
"Does not invent or round a subscriber, member, or download number",
"For Pavilion, uses the \"5,000+ executives\" figure from its current site rather than the older \"10,000+ paying members, 70+ countries\" claim",
"States that Pavilion's own current and past claims contradict each other and that neither is audited by a third party",
"For RevGenius, presents both the self-claimed 60k-100k figure and the roughly 17k third-party tracker figure rather than one alone",
"Does not present Sales Gravy's 470,000 newsletter subscriber claim as a podcast listener or download count",
"Does not supply an invented subscriber count for Outbound Squad, giving only what is published such as its episode archive size",
"States that self-reported community counts routinely exceed third-party estimates several-fold",
"Pushes back on ranking sources by claimed reach, stating that practitioner signal beats marketing reach",
"Does not upgrade an unverified source to active on the strength of its fame",
"Carries a status label on each source discussed"
]
},
{
"id": 6,
"prompt": "Our board asked where our numbers sit versus the market. I need a defensible figure for B2B SaaS quota attainment and win rate, and I want to know which single report to cite so we're not arguing about methodology in the meeting. Point me at the most authoritative one.",
"expected_output": "A refusal to nominate one authoritative report, with the divergence warning, a triangulation instruction across at least three sources, a per-publisher methodology grading, the current market-level attainment and win-rate figures with their samples, and the Bridge Group domain caution.",
"files": [],
"expectations": [
"Refuses to name one single authoritative report and states that sources diverge by more than 15% on key metrics",
"Recommends triangulating at least three sources before setting quota or comp",
"Grades The Bridge Group as a credible anchor: transparent, consistent, with no conflicting product",
"Grades RepVue as a credible anchor while naming self-selection bias in rep-reported data",
"Flags Gong Labs and the Ebsta/Pavilion-lineage GTM benchmarks as methodologically real but doubling as lead magnets - read the data, discount the framing",
"Grades Salesforce's State of Sales as a survey of opinion, directional only",
"Reports quota attainment collapsing to roughly 43% and win rates to roughly 19% in 2025, against 55-65% and roughly 29% earlier in the decade",
"Gives the research firm's domain as bridgegroupinc.com and warns that bridgegroup.com is an unrelated wealth-management company",
"States the sample behind cited figures, such as The Bridge Group's 351 B2B companies or RepVue's 272 companies and roughly 57k ratings",
"Notes that the GTM benchmark report now ships under Fullcast rather than the Ebsta x Pavilion name",
"Does not invent a benchmark figure or attribute a number to a report without naming its publisher and sample",
"Carries a status label and a last-verified or snapshot date on each report",
"Does not treat vendor \"best benchmark\" roundups or vendor framing as independent editorial"
]
},
{
"id": 7,
"prompt": "Enterprise AE, roughly $400k ACV, nine-month cycles. I drive 50 minutes each way to the office. I'm already subscribed to basically every sales newsletter that exists and I skim none of them anymore. I can give this two hours a week. Rebuild what I consume.",
"expected_output": "A re-ranked list that leads with audio because the commute makes it nearly free, explicitly overriding the default efficiency order, drops the exhausted newsletter rung, names which answer moved which source, caps the list, states the ordering out loud, and reports weekly cost against two hours.",
"files": [],
"expectations": [
"Leads the list with audio - podcasts or live shows - rather than newsletters",
"States explicitly that the default efficiency order puts newsletters and benchmark reports ahead of podcasts, and that this user's commute reverses it",
"Gives the reason: commute time makes audio nearly free because it costs time already being spent",
"States that the user has exhausted the newsletter rung, so their next marginal minute is worth more elsewhere",
"Names which interview answer moved which source up or down the ordering",
"Recommends at least one enterprise or leadership-weighted audio source such as Revenue Builders",
"Caps the list at 10-12 sources at absolute maximum, and closer to 5-8 for this budget",
"Names deliberate exclusions in one line each rather than dropping them silently",
"Does not re-recommend newsletters the user says they already subscribe to",
"Groups entries by the job they do for the user rather than as one flat list per medium",
"States an estimated weekly time cost against the stated two-hour budget",
"States the ranking out loud rather than leaving it implied by row order"
]
},
{
"id": 8,
"prompt": "Just give me everything you've got on sales sources - podcasts, newsletters, people, communities, books, conferences, the lot. I'd rather have the full menu and pick for myself. I'm an AE at a mid-market fintech.",
"expected_output": "A refusal to dump the catalogue, the missing interview questions asked (or the filtering assumptions stated), and a capped, ranked, job-grouped list that keeps graveyard entries out, keeps the two ecosystems apart, and closes with coverage stats.",
"files": [],
"expectations": [
"Declines to dump the full catalogue and explains that the raw inventory is material, not the deliverable",
"Asks for the filtering inputs before selecting - at minimum effort ceiling, deadline, and one-off catch-up versus standing habit - or states the assumptions it is filtering on",
"Caps the delivered list at 10-12 sources at absolute maximum",
"Groups by job-to-be-done rather than producing one flat list per medium",
"Orders the groups, and the entries inside each group, by the attention-efficiency ranking",
"Caps people-to-follow at two or three names with an explicit skim cap on feed time",
"Does not resurrect ruled-out or graveyard sources as live recommendations",
"Does not mix B2B and B2C high-ticket sources into one undifferentiated list",
"States the ranking explicitly rather than relying on row order to carry it",
"Every entry carries its medium and cadence",
"Every entry carries a status label and a last-verified or snapshot date",
"Closes with coverage stats: source count, mediums covered, estimated weekly time cost, snapshot date, and verified-versus-unverified counts"
]
},
{
"id": 9,
"prompt": "Heads up - this environment has no internet access at all, you can't fetch or open anything. I still want a sales watch list out of you. I'm a frontline SDR manager at a 60-person cybersecurity vendor, about an hour a week, mostly reading at my desk.",
"expected_output": "A list built from the recorded snapshot rather than a refusal: snapshot date stated prominently, every recorded status carried through unchanged, an explicit re-check queue ordered by staleness and unverified status, no guessed URLs, no claims of verification during this run, and a manual quarterly routine.",
"files": [],
"expectations": [
"Builds the list anyway rather than refusing for lack of browsing capability",
"States the snapshot date prominently in the output",
"Carries each source's recorded status label through unchanged rather than upgrading anything to verified",
"Tells the user which specific entries deserve a manual re-check before they invest time",
"Prioritises that re-check queue by oldest last-verified date and by unverified status",
"Does not construct or guess a URL from memory; gives a link from the snapshot or states the source has no verified link",
"Does not claim any source was verified during this run",
"Does not upgrade a source to active because it is famous",
"Caps the list at 5-8 sources for the one-hour budget",
"Recommends at least one manager or leadership-weighted source matched to the frontline manager role",
"Groups by job-to-be-done and states the ordering explicitly",
"Gives a manual quarterly re-verification routine rather than assuming a scheduled or automated re-check is available"
]
},
{
"id": 10,
"prompt": "You put a watch list together for me back in March. On it: Make It Happen Mondays, r/sales, Kyle Coleman's Substack, the Salesman Podcast, SDR Chronicles, Josh Braun's YouTube channel, and Pavilion. Go through it and tell me what changed. I'd also like this checked automatically from now on if that's possible.",
"expected_output": "A changes-only report applying the freshness-check rules: podcast checked on its own feed, blocked platforms reported as unknown not dead, Coleman's dead Substack separated from Coleman himself, the Salesman Podcast era ended via redirect, SDR Chronicles active under its YouTube identity, every entry re-dated, plus a recurring quarterly re-check offered with a manual fallback.",
"files": [],
"expectations": [
"Checks Make It Happen Mondays on the podcast feed rather than the JB Sales company homepage, noting the site renders no episode dates",
"Treats r/sales's failed fetch as unknown rather than dead, attributing it to Reddit blocking automated checks",
"Treats Kyle Coleman's empty Substack as dead as a newsletter but inconclusive about Coleman himself, and points to following him elsewhere such as LinkedIn",
"Identifies the Salesman Podcast era as ended: salesman.org now redirects to salesman.com, repositioned as a service-business mentorship funnel with no episode archive",
"Confirms SDR Chronicles as active under Morgan J Ingram's YouTube channel rather than a dead personal domain",
"Treats a YouTube consent-wall block as unknown rather than dead",
"Does not guess a YouTube or social handle from a person's name; uses the verified channel identifier or says it is unconfirmed",
"Records a last-verified date on every entry it touches",
"Reports only the changes - migrations, deaths, and status upgrades or downgrades - rather than rebuilding the whole list from scratch",
"Offers to install a recurring quarterly re-check if the environment supports scheduled routines",
"Gives a manual quarterly routine as the fallback, starting with the oldest last-verified dates and any unverified entries",
"Does not treat a redirect as proof of death, and records the new identity where one is found",
"States that silent brand migration, not shutdown, is the dominant failure mode in this field",
"Does not mark any entry dead purely because a fetch failed on YouTube, Reddit, LinkedIn, or X"
]
},
{
"id": 11,
"prompt": "I want to get better about keeping up with sales. Where do I start?",
"expected_output": "An interview rather than a list: one question at a time, multiple-choice where possible, capped at eight, covering role, market, effort ceiling framed as the bad-week number, deadline, one-off versus habit, mediums consumed, what they already follow, and current goal - with no ranked list produced before the ranking-moving answers are in.",
"files": [],
"expectations": [
"Asks clarifying questions before producing any source list",
"Asks one question at a time rather than a block of questions at once",
"Offers multiple-choice options where possible",
"Caps the interview at eight questions",
"Asks the effort ceiling in minutes per week",
"Asks whether there is a deadline the list has to work by, or whether it is open-ended",
"Asks whether the user wants a one-off catch-up or a standing habit",
"Asks which market the user sells into - B2B or B2C high-ticket, and which vertical if B2C",
"Asks what the user already follows, so the list adds rather than repeats",
"Frames the effort ceiling as the number the user would defend on a bad week, not the aspirational one",
"Does not present a ranked source list before the effort ceiling, deadline, and one-off-versus-habit answers are in hand"
]
},
{
"id": 12,
"prompt": "I run sales for a SaaS company in Manchester. Every list anyone hands me is American - American podcasts, American benchmark numbers, American conferences. Give me the European stuff instead.",
"expected_output": "An honest answer that Europe overwhelmingly consumes the US sources, naming the genuinely distinct European entries (Sales Confidence at salesconfidence.com, the Institute of Sales Professionals as unverified, SaaStock), stating no European benchmark matches the US ones' standing, and keeping US benchmark sources rather than inventing a European substitute.",
"files": [],
"expectations": [
"States plainly that Europe overwhelmingly consumes the US sources rather than implying a full parallel European ecosystem exists",
"Names Sales Confidence as a genuinely distinct UK SaaS sales community",
"Gives Sales Confidence's domain as salesconfidence.com rather than a .co.uk variant",
"Names the Institute of Sales Professionals as the UK professional body with accredited qualifications and free member webinars",
"Carries the Institute of Sales Professionals as unverified rather than as confirmed active",
"Names SaaStock as the Dublin-anchored European SaaS conference",
"States that no European benchmark report matches the standing of the US ones",
"Still recommends US benchmark sources for the numbers rather than substituting a weaker European one to satisfy the request",
"Does not invent a European newsletter, podcast, community, or benchmark report to fill the gap",
"Carries a status label and a last-verified or snapshot date on every entry",
"Budgets any recommended conference as an annual block of days rather than against a weekly minutes budget"
]
},
{
"id": 13,
"prompt": "My company already pays for a Pavilion membership for me and I barely use it. Free stuff only beyond that, nothing I have to expense - finance is difficult right now. 90 minutes a week, AE at a logistics software company, and the thing I'm worst at is discovery.",
"expected_output": "A list that ranks the already-paid Pavilion assets first because they cost nothing extra in attention, prices everything in minutes rather than money, drops the ruled-out paid sources instead of parking them, names them as one-line exclusions, and centres discovery-focused sources inside a 90-minute budget.",
"files": [],
"expectations": [
"Treats the already-paid Pavilion membership as costing nothing extra and ranks it accordingly, above sources that still have to earn a new subscription",
"Prices every source in attention - minutes - never in money",
"States that a subscription the user already pays for costs nothing extra to read or use",
"Does not order or rank the list by price tag",
"Drops the paid sources the user ruled out rather than parking them at the bottom as a lower priority",
"Names the ruled-out paid sources as deliberate exclusions in one line each",
"Recommends specific assets included in the Pavilion membership - its Slack, its events, or its podcasts such as Topline or the Revenue Leadership Podcast - rather than just naming the membership",
"Recommends at least one discovery-focused source matched to the stated goal",
"Caps the list at 5-8 sources for the 90-minute budget",
"States an estimated weekly time cost against the 90-minute budget",
"Every entry carries a status label and a last-verified or snapshot date",
"Groups entries by job-to-be-done and states the ordering explicitly"
]
},
{
"id": 14,
"prompt": "Give me the people worth following. I'm an AE moving from SMB up to enterprise at a payments company. I'm on LinkedIn daily and I've still got an X account I barely touch. Don't give me a hundred names.",
"expected_output": "Two or three enterprise-weighted names with verified LinkedIn URLs, an explicit skim cap on feed time, the warning that feeds have no stopping point, LinkedIn named as primary and X as secondary and declining, no guessed handles, no asserted unconfirmed titles, and the roster placed below newsletters, reports and podcasts on efficiency.",
"files": [],
"expectations": [
"Caps the roster at two or three names",
"States an explicit skim cap on feed time, such as roughly ten minutes a week",
"States that a feed has no natural stopping point and expands to fill whatever budget is left",
"States that LinkedIn is the primary B2B sales platform and that X is secondary and declining for this audience",
"Gives a verified profile URL for each name rather than a bare name",
"Does not guess or construct a LinkedIn or X handle from a person's name",
"Recommends at least one enterprise-AE-weighted name such as Ian Koniak, Krysten Conner, Chris Orlob, or Jen Allen-Knuth",
"Places a person's feed below newsletters, benchmark reports, and podcasts on attention efficiency",
"Notes the name-collision risk for any recommended person with a common name, such as Richard Harris",
"Does not assert a current job title for anyone whose title is not confirmed",
"Follows the person rather than a dead URL where someone's newsletter is defunct but they remain active elsewhere",
"Carries a last-verified or snapshot date on the roster"
]
}
],
"trigger_queries": [
{ "query": "Build me a sales radar - I'm an SDR at a seed-stage SaaS startup with 30 minutes a week.", "should_trigger": true },
{ "query": "Which sales newsletters are actually worth a CRO's time?", "should_trigger": true },
{ "query": "I sell solar door-to-door. Who should I be following that isn't just selling courses?", "should_trigger": true },
{ "query": "Re-verify the watch list you built me in March.", "should_trigger": true },
{ "query": "What sales podcasts should I listen to on my commute?", "should_trigger": true },
{ "query": "I feel like I've fallen behind on what's happening in sales. Fix that.", "should_trigger": true },
{ "query": "Give me a short reading list to get current on B2B selling before my QBR.", "should_trigger": true },
{ "query": "Who are the best people to follow on LinkedIn for cold calling?", "should_trigger": true },
{ "query": "Are there any decent Slack communities for AEs?", "should_trigger": true },
{ "query": "I need a quota benchmark report I can actually cite.", "should_trigger": true },
{ "query": "My reading list is two years old and most of the links are dead.", "should_trigger": true },
{ "query": "Where do real estate agents get their training content?", "should_trigger": true },
{ "query": "What should I subscribe to if I've got maybe 20 minutes a week?", "should_trigger": true },
{ "query": "Is Sales Hacker still a thing?", "should_trigger": true },
{ "query": "I just moved into an AE seat. Help me set up a habit for staying current.", "should_trigger": true },
{ "query": "Recommend a few sales conferences worth going to next year.", "should_trigger": true },
{ "query": "I want to stop doomscrolling LinkedIn and read something useful about selling.", "should_trigger": true },
{ "query": "Curate me a list of sources on enterprise selling.", "should_trigger": true },
{ "query": "Which insurance sales trainers are legit and which are just funnels?", "should_trigger": true },
{ "query": "Where can I find data on SDR compensation that isn't vendor fluff?", "should_trigger": true },
{ "query": "What's the best podcast for sales managers?", "should_trigger": true },
{ "query": "I'm a new VP Sales. What should I be reading?", "should_trigger": true },
{ "query": "Put together an information diet for me - I'm in door-to-door pest control sales.", "should_trigger": true },
{ "query": "Any good YouTube channels for learning discovery calls?", "should_trigger": true },
{ "query": "Can you check whether the newsletters on my list are still publishing?", "should_trigger": true },
{ "query": "Give me three sources and nothing more. I do not have time.", "should_trigger": true },
{ "query": "I don't know who to trust in the sales influencer space anymore.", "should_trigger": true },
{ "query": "Which sales communities are free?", "should_trigger": true },
{ "query": "Set me up with a quarterly refresh of my sales sources.", "should_trigger": true },
{ "query": "Best books for a first-time enterprise AE?", "should_trigger": true },
{ "query": "Where do I go to find out whether my quota is normal?", "should_trigger": true },
{ "query": "What's the sales equivalent of reading Hacker News every morning?", "should_trigger": true },
{ "query": "Auto sales - what should I be watching?", "should_trigger": true },
{ "query": "I keep getting recommended the same five podcasts. Give me something better.", "should_trigger": true },
{ "query": "Help me build a watch list for outbound prospecting.", "should_trigger": true },
{ "query": "Who's actually worth following for negotiation in deals?", "should_trigger": true },
{ "query": "Is there a newsletter that covers go-to-market broadly, not just SDR tactics?", "should_trigger": true },
{ "query": "Trim my subscriptions - I'm signed up to about 30 sales things and read none of them.", "should_trigger": true },
{ "query": "My team wants a curated resource list for onboarding new reps.", "should_trigger": true },
{ "query": "What benchmark reports exist for B2B SaaS win rates?", "should_trigger": true },
{ "query": "I've got an hour a week. What's the highest-value thing to read or listen to?", "should_trigger": true },
{ "query": "Give me a source list for high-ticket home improvement sales.", "should_trigger": true },
{ "query": "Which of these are still active: Blissful Prospecting, Sales Hacker, Ebsta?", "should_trigger": true },
{ "query": "Find me a community where I can ask if my comp plan is fair.", "should_trigger": true },
{ "query": "I'm in the UK. Are there any sales sources that aren't all American?", "should_trigger": true },
{ "query": "What conferences do CROs actually attend?", "should_trigger": true },
{ "query": "Suggest podcasts I can listen to at the gym that will make me better at selling.", "should_trigger": true },
{ "query": "I want to know where the numbers in these sales stats actually come from.", "should_trigger": true },
{ "query": "Point me at sources that cover enterprise deal methodology, not one-off tips.", "should_trigger": true },
{ "query": "What should a first-time sales manager be listening to?", "should_trigger": true },
{ "query": "Are there benchmark reports for the insurance industry?", "should_trigger": true },
{ "query": "Build me a list of people to follow, max three names.", "should_trigger": true },
{ "query": "I'm isolated - first sales hire at a 12-person startup. Where do I find peers?", "should_trigger": true },
{ "query": "Refresh my sources, it's been six months.", "should_trigger": true },
{ "query": "What newsletters do good AEs read?", "should_trigger": true },
{ "query": "Tell me which sales gurus are course-sellers.", "should_trigger": true },
{ "query": "Help me pick between Pavilion and RevGenius.", "should_trigger": true },
{ "query": "Is r/sales worth reading?", "should_trigger": true },
{ "query": "Give me one podcast, one newsletter, one report. That's it.", "should_trigger": true },
{ "query": "What's publishing regularly in the B2B sales world right now?", "should_trigger": true },
{ "query": "Where do door-to-door guys learn their pitches?", "should_trigger": true },
{ "query": "Any Facebook groups worth joining for solar sales?", "should_trigger": true },
{ "query": "Make me a one-page list of what to read to keep up.", "should_trigger": true },
{ "query": "Which sales data sources are credible versus lead magnets?", "should_trigger": true },
{ "query": "I want to follow fewer people but better ones.", "should_trigger": true },
{ "query": "Set up a recurring check that tells me when a source I follow dies.", "should_trigger": true },
{ "query": "Recommend sources for a rep selling $40k ACV mid-market software.", "should_trigger": true },
{ "query": "Give me the sales version of a curated feed.", "should_trigger": true },
{ "query": "What happened to the Sales Enablement Society?", "should_trigger": true },
{ "query": "How do I keep up with sales without spending my whole week on it?", "should_trigger": true },
{ "query": "Which sales YouTube channels are actually uploading these days?", "should_trigger": true },
{ "query": "Recommend a benchmark report I can bring to a board meeting about win rates.", "should_trigger": true },
{ "query": "I need a short list of sources for a commission-only insurance agent.", "should_trigger": true },
{ "query": "Are there podcasts that cover both B2B and B2C selling?", "should_trigger": true },
{ "query": "What's worth reading about prospecting specifically?", "should_trigger": true },
{ "query": "Cut my sales reading list down to what actually matters.", "should_trigger": true },
{ "query": "Write me a cold call opener for a VP of Engineering at a 200-person fintech.", "should_trigger": false },
{ "query": "My cold emails are landing in spam. What's wrong with my DMARC setup?", "should_trigger": false },
{ "query": "Score these five subject lines and tell me which two to A/B test.", "should_trigger": false },
{ "query": "Who's the economic buyer in this deal? Here are my call notes.", "should_trigger": false },
{ "query": "Read these opportunity notes and tell me if this deal is real.", "should_trigger": false },
{ "query": "Build the ROI case for a $180k annual contract.", "should_trigger": false },
{ "query": "Score this opportunity against MEDDPICC.", "should_trigger": false },
{ "query": "The buyer wants 25% off. What do I trade for it?", "should_trigger": false },
{ "query": "Build a weighted account fit score from last year's closed-won data.", "should_trigger": false },
{ "query": "Where should the Tier 1 / Tier 2 cutoff sit across our 4,000 accounts?", "should_trigger": false },
{ "query": "Grade this call transcript and tell me what the rep should work on.", "should_trigger": false },
{ "query": "How do I break into tech sales from a hospitality background?", "should_trigger": false },
{ "query": "Design the OTE and accelerator curve for our AE comp plan.", "should_trigger": false },
{ "query": "What should I ask on a first discovery call with a CFO?", "should_trigger": false },
{ "query": "Write a hiring scorecard for our first two SDRs.", "should_trigger": false },
{ "query": "Our targeting is way too broad. Help me define the ICP.", "should_trigger": false },
{ "query": "Which sales skill do I need for this? I'm not sure where to start.", "should_trigger": false },
{ "query": "What's the TAM for sales tax compliance software in the Nordics?", "should_trigger": false },
{ "query": "Turn these messy call notes into a follow-up email with next steps.", "should_trigger": false },
{ "query": "Should we go product-led or hire a sales team?", "should_trigger": false },
{ "query": "The prospect says we're too expensive. What do I say?", "should_trigger": false },
{ "query": "Should we run pods or an assembly line at 25 reps?", "should_trigger": false },
{ "query": "Design a 14-touch outbound cadence across email, phone and LinkedIn.", "should_trigger": false },
{ "query": "Find me a personalization angle for this prospect - they just raised a Series B.", "should_trigger": false },
{ "query": "We had 4x coverage and still missed. What's wrong with our model?", "should_trigger": false },
{ "query": "How much quota should a ramping AE carry in month four?", "should_trigger": false },
{ "query": "Set up a daily AI news digest for me.", "should_trigger": false },
{ "query": "Track what's trending on GitHub this week.", "should_trigger": false },
{ "query": "Summarize the top Hacker News posts for me each morning.", "should_trigger": false },
{ "query": "Monitor these three competitor websites for pricing changes.", "should_trigger": false },
{ "query": "Build me a news aggregator for finance headlines.", "should_trigger": false },
{ "query": "Add these tickers to my watchlist.", "should_trigger": false },
{ "query": "Which marketing newsletters should our demand gen team read?", "should_trigger": false },
{ "query": "Who should I follow to keep up with developer relations?", "should_trigger": false },
{ "query": "Build me a RevOps information radar.", "should_trigger": false },
{ "query": "What podcasts should I listen to about engineering leadership?", "should_trigger": false },
{ "query": "Recommend some books on behavioral economics.", "should_trigger": false },
{ "query": "Give me a list of the best SEO blogs.", "should_trigger": false },
{ "query": "Which conferences should our product team attend?", "should_trigger": false },
{ "query": "Summarize this week's sales team standup notes.", "should_trigger": false },
{ "query": "Prep me for my SDR interview next Tuesday.", "should_trigger": false },
{ "query": "Evaluate this AE offer - $75k base, $150k OTE. Is it good?", "should_trigger": false },
{ "query": "What's a fair commission rate for a solar closer?", "should_trigger": false },
{ "query": "Rewrite this LinkedIn post so it gets more engagement.", "should_trigger": false },
{ "query": "Draft a prospecting email to a director of finance at a logistics company.", "should_trigger": false },
{ "query": "Our win rate dropped from 24% to 17%. Diagnose it.", "should_trigger": false },
{ "query": "Build the territory plan for six AEs across EMEA.", "should_trigger": false },
{ "query": "Set up a Slack alert when a deal slips a stage.", "should_trigger": false },
{ "query": "How should we structure the SDR-to-AE ratio?", "should_trigger": false },
{ "query": "Write a 30-60-90 day plan for a new AE.", "should_trigger": false },
{ "query": "Explain the Challenger Sale methodology to me.", "should_trigger": false },
{ "query": "Summarize Never Split the Difference in ten bullets.", "should_trigger": false },
{ "query": "What is MEDDICC and how do I actually use it?", "should_trigger": false },
{ "query": "Find me leads at Series B fintechs in Germany.", "should_trigger": false },
{ "query": "Clean up our CRM's duplicate accounts.", "should_trigger": false },
{ "query": "Which CRM should we buy?", "should_trigger": false },
{ "query": "Set up a recurring reminder to update my pipeline every Friday.", "should_trigger": false },
{ "query": "Write a press release about our new VP of Sales.", "should_trigger": false },
{ "query": "What's the best time of day to cold call?", "should_trigger": false },
{ "query": "Analyze our churn and tell me which accounts are at risk.", "should_trigger": false },
{ "query": "Recommend podcasts about personal finance.", "should_trigger": false },
{ "query": "I want to start a sales podcast. How do I launch it?", "should_trigger": false },
{ "query": "Help me write a newsletter for our customers.", "should_trigger": false },
{ "query": "Which Substack should I start to build my personal brand as an AE?", "should_trigger": false },
{ "query": "Audit our documentation site for SEO.", "should_trigger": false },
{ "query": "Who are the top influencers in the fitness industry?", "should_trigger": false },
{ "query": "Build a media list for our product launch.", "should_trigger": false },
{ "query": "Find journalists who cover B2B SaaS funding rounds.", "should_trigger": false },
{ "query": "Track mentions of our brand across social media.", "should_trigger": false },
{ "query": "What sales training vendor should we buy for the team?", "should_trigger": false },
{ "query": "Design a sales enablement onboarding curriculum for new hires.", "should_trigger": false },
{ "query": "Summarize the last four episodes of this podcast for me.", "should_trigger": false },
{ "query": "What's the best sales methodology for our motion - MEDDIC, Challenger or SPIN?", "should_trigger": false },
{ "query": "Give me talking points for tomorrow's board meeting on sales performance.", "should_trigger": false },
{ "query": "Which partner ecosystem communities should I join?", "should_trigger": false },
{ "query": "Build me a competitor battlecard for our top three rivals.", "should_trigger": false }
]
}
references/books.md›
# Books
Foundational and recent B2B sales books, confirmed by title/author/year. No purchase or affiliate links - a book's title and author are enough to find it through whatever channel the user prefers.
## Foundational
- **SPIN Selling** - Neil Rackham (1988). The root reference for modern discovery frameworks: Situation-Problem-Implication-Need-payoff questioning for large-account sales.
- **The Challenger Sale** - Matthew Dixon & Brent Adamson (2011). The standard reference for complex B2B selling: "teach, tailor, take control" insight-selling.
- **New Sales. Simplified.** - Mike Weinberg (2012). New-business/prospecting fundamentals for reps building pipeline from zero.
- **Cracking the Sales Management Code** - Jason Jordan (2012). Connects sales activities to metrics a manager can actually coach against.
## Negotiation and discovery
- **Never Split the Difference** - Chris Voss & Tahl Raz (2016). Tactical empathy applied to deal-closing and pricing conversations; see Black Swan Group in sources.md for the same author's cross-ecosystem podcast/blog.
- **Gap Selling** - Keenan (2018). Problem-centric selling: diagnose the current-vs-future-state gap before pitching.
- **MEDDICC** - Andy Whyte (2020). Enterprise/complex-sales qualification methodology, same brand as Masters of MEDDICC in sources.md's podcast table.
## Recent
- **The JOLT Effect** - Matthew Dixon & Ted McKenna (2022). Addresses buyer indecision as the primary deal-killer; a Challenger follow-up.
- **Sell Without Selling Out** - Andy Paul (2022). An authenticity-first counter to high-pressure tactics.
Every title above is foundational or well-cited enough to survive a fast market; none is B2C-specific. If the user's goal is B2C high-ticket craft, treat this list as B2B-transferable principle, not a vertical match - no equivalent B2C-specific book canon was verified in this pass.
references/curation-method.md›
# Curation method detail
Contents: the numeric budget-fill arithmetic, the full freshness-check reasoning, and the re-ranking heuristics SKILL.md compresses to a summary.
## Fill the budget, then re-rank
Fill the declared effort ceiling top-down from the efficiency order in SKILL.md, then stop. Only for that arithmetic, turn the magnitudes into numbers:
- Newsletter issue: ~5 minutes.
- Benchmark report: ~20 minutes once a quarter (~2 minutes a week).
- Podcast episode: ~35 minutes.
- Live show: ~50 minutes.
- Capped community habit: ~20 minutes a week.
- Capped feed skim: ~10 minutes a week.
The ranking never depends on those numbers. They exist to check a list against a budget, and a user who reads twice as fast changes every one of them without changing the order.
## Re-rank against what you already know about the user
The default assumes attention is uniform, and it rarely is. Before presenting anything, adjust for:
- A commute or a gym habit makes audio nearly free, so podcasts and live shows jump to the top for that user. Interview question 6 (mediums actually consumed) is what surfaces it.
- A community already joined, or a membership already paid, starts at zero cost and outranks a newsletter that still has to earn a subscription.
- A user who already reads every newsletter in their niche has exhausted that rung; their next marginal minute is worth more in a community or a benchmark report.
- A vertical with little benchmark reporting - most of B2C high-ticket - moves benchmark reports down for lack of supply, not lack of value.
This ordering is a default, not a law. It shifts with context and with who executes it: a rep who retains nothing from audio and a rep who retains nothing from text should not receive the same list.
## Freshness check, full reasoning
The dominant failure mode in this field is silent brand migration, not shutdown - see sources.md's Graveyard table for named cases (Sales Hacker to GTMnow, Blissful Prospecting to Outbound Squad, Outreach.io to Outreach.ai). Old URLs redirect or die quietly, so "the page loads" proves nothing in either direction.
If you can browse or fetch the web, verify each source this way:
1. Fetch the source's URL and inspect where it lands. A redirect to a different brand means migration, not death - record the new identity. A loading page is not proof of life until you see dated recent content.
2. Confirm the fetched page belongs to the entity you meant before recording any verdict. Domain collisions are real: lookalike domains get resold or belong to unrelated companies in other industries (see the Bridge Group caution in sources.md - bridgegroupinc.com is the research firm, bridgegroup.com is an unrelated wealth manager).
3. Check podcasts on the podcast host or RSS feed, never the company homepage. Company-affiliated shows sit on lead-gen landing pages that publish no episode archive.
4. Treat an empty personal newsletter platform as inconclusive about the person. Creators spin up a newsletter, post twice, and move their real cadence elsewhere (Josh Braun and Kyle Coleman's dead Substacks are the named example) - check a second channel before calling them inactive.
5. Treat a failed fetch on YouTube, Reddit, LinkedIn, or X as unknown, not dead. These platforms block plain fetches; a verdict there needs an authenticated browser session or a second source.
6. Record a last-verified date on every entry you touch. A list without per-source dates rots silently.
7. Never invent a subscriber, download, or member count. Report numbers only with their origin ("self-claimed", "third-party tracker"), and write "not stated" when none is published. Self-reported community counts routinely exceed third-party estimates several-fold (RevGenius's own 60k-100k claim against a ~17k third-party tracker figure is the named example in sources.md).
If you cannot browse the web, build the list from the snapshot alone: state the snapshot date prominently, keep each source's recorded status and last-verified date, and tell the user which entries deserve a manual re-check before they invest time.
references/people-to-follow.md›
# People to follow
**Snapshot date: 2026-09-08 (LinkedIn), 2026-09-10 (X/Twitter).** LinkedIn is decisively the primary B2B sales platform; X is secondary and declining for this audience but still used by a subset of these practitioners. Every LinkedIn URL below was confirmed live via a logged-in LinkedIn search at snapshot date - each `href` was opened and read, not guessed from a name. X/Twitter handles were verified via live search against each person's own site, podcast, or cross-referenced structured data (schema.org `sameAs`, Crunchbase, own bio links) - never guessed from a name match alone. Four people carry no X/Twitter entry because no verifiable personal account was found: Jason Bay, Becc Holland, Kyle Coleman, Kevin "KD" Dorsey. Mark Kosoglow's account matches his identity but shows no activity since 2015 - treat as inactive, not a live follow target.
Cap what you hand the user at two or three names and a ten-minute skim (see SKILL.md § Rank sources by attention efficiency) - a feed has no natural end, so it expands to fill whatever budget is left.
**Richard Harris is a common name with several unrelated public profiles.** The entry below is confirmed as the Harris Consulting Group founder via his own site's structured data, a GTMnow podcast contact link matching the same LinkedIn URL, and a consistent `rharris415` handle spanning LinkedIn, X, and Instagram - no other sales-industry Richard Harris was found who could plausibly be confused with him.
## Outbound and IC craft
| Name | LinkedIn | X/Twitter | Known for | Why follow |
| -------------- | ------------------------------------------ | -------------- | ------------------------------------ | ------------------------------------------------------------------------------------------------------------------- |
| Jason Bay | linkedin.com/in/jasondbay/ | — | Founder, Outbound Squad | Cold-call/outbound coaching from a practitioner who still runs a live agency |
| Nick Cegelski | linkedin.com/in/nick-cegelski/ | @NickCeg | Co-host, 30MPC | Tactical cold-call/discovery frameworks |
| Armand Farrokh | linkedin.com/in/armand-farrokh/ | @armandfarrokh | Co-host, 30MPC | Same, plus GTM hiring/leadership commentary |
| Brian LaManna | linkedin.com/in/brianlamanna/ | @BrianLaManna_ | AE at Gong | Short-form cold-outbound video content |
| Leslie Venetz | linkedin.com/in/leslievenetz/ | @LeslieVenetz | Founder, Sales Team Builder | Outbound and discovery messaging craft (56K followers) |
| Becc Holland | linkedin.com/in/beccholland-flipthescript/ | — | CEO, Flip the Script | SDR/cold-call training, TikTok-native style adapted to B2B (56K followers) |
| Richard Harris | linkedin.com/in/rharris415/ | @rharris415 | Founder, The Harris Consulting Group | Discovery-call question design ("EarnTheRight" framework) - see name-collision note above |
| Josh Braun | linkedin.com/in/josh-braun/ | @joshbraun | "Sell without pushing" methodology | 287K followers, active despite his Substack being dead (see sources.md graveyard) - follow the person, not that URL |
| Kyle Coleman | linkedin.com/in/kyletcoleman/ | — | Global VP Sales & Marketing, ClickUp | 157K followers; same graveyard caveat as Braun |
## Enterprise AE and deal craft
| Name | LinkedIn | X/Twitter | Known for | Why follow |
| --------------- | ------------------------------ | --------------- | ---------------------------------------------------------- | -------------------------------------------------------------------------------------- |
| Ian Koniak | linkedin.com/in/iankoniak/ | @DriveSalesNow | Former #1 Enterprise AE at Salesforce, $100M+ career sales | Enterprise AE mindset/skill coaching (105K followers) |
| Krysten Conner | linkedin.com/in/krystenconner/ | @krysten_conner | Ex-Salesforce/Outreach/Tableau; 3x Top 100 Women in Sales | Enterprise AE deal coaching, objection handling |
| Chris Orlob | linkedin.com/in/chrisorlob/ | @Chris_Orlob | CEO, Caliber (rebrand of pclub.io); ex-Gong | Discovery-call and deal-review tactics from someone who scaled Gong's own revenue team |
| Jen Allen-Knuth | linkedin.com/in/demandjen1/ | @ItsJenAllen | Founder, DemandJen; ex-Chief Evangelist, Challenger | Buyer-enablement and modern discovery thinking (111K followers, active daily) |
## Leadership and GTM strategy
| Name | LinkedIn | X/Twitter | Known for | Why follow |
| ----------------- | ------------------------------ | ------------------------------------- | ---------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- |
| Kyle Norton | linkedin.com/in/kylecnorton/ | @kylecnorton | CRO, Owner.com | GTM leadership, revenue-org building |
| Sam Jacobs | linkedin.com/in/samfjacobs/ | @samfjacobs | CEO, Pavilion | CRO/VP-level GTM community leadership |
| Scott Barker | linkedin.com/in/ssbarker/ | @scottbGTM | Partner, GTMfund; host, The GTM Podcast | Founder-led GTM and investor lens on sales |
| Max Altschuler | linkedin.com/in/maxaltschuler/ | @HackItMax | Founder, Sales Hacker (acq. by Outreach); now General Partner, GTMfund | Long practitioner track record, now investing in the category |
| Mark Kosoglow | linkedin.com/in/mkosoglow/ | @GIDSelling (dormant, see note above) | Former Outreach CRO | 71K followers, confirmed active - do not assert a current title without re-checking, his headline no longer states a company |
| Kevin "KD" Dorsey | linkedin.com/in/kddorsey3/ | — | CRO, LeanScaper; founder, Sales Leadership Accelerator | Sales-manager/leadership coaching specifically (149K followers) |
## Research, methodology, and independent voices
| Name | LinkedIn | X/Twitter | Known for | Why follow |
| ----------------- | ------------------------------ | --------------- | -------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------- |
| Trish Bertuzzi | linkedin.com/in/trishbertuzzi/ | @bridgegroupinc | Founder/CEO, The Bridge Group | Publisher of the SDR/AE benchmark reports cited in sources.md - follow her for the data behind the numbers |
| Todd Caponi | linkedin.com/in/toddcaponi/ | @tcaponi | Author, "The Transparency Sale"; sales historian | Pricing transparency and buyer-trust research (33K followers) |
| Anthony Iannarino | linkedin.com/in/iannarino/ | @iannarino | Author, "The Only Sales Guide You'll Ever Need"; runs The Sales Blog | Longest-running independent sales blog/newsletter in the field, 66K followers |
references/sources.md›
# Sales source snapshot
**Snapshot date: 2026-08-26**, with a 2026-09-08 pass adding exact URLs to existing entries and correcting three renames (INBOUND to UNBOUND, "GTM Summit" to GTM2026, the Sales Confidence domain), and a 2026-09-11 spot-check re-confirming the two highest-visibility conference entries (GTM2026: Sept 28-Oct 1 2026, NYC, live registration; UNBOUND: Sept 16-18 2026, Boston, sold out) still current. Scope: the information ecosystem of the sales profession, both B2B SaaS and B2C high-ticket. People are in [references/people-to-follow.md](./people-to-follow.md), books in [references/books.md](./books.md), and YouTube channels in [references/video-channels.md](./video-channels.md) - each split out of this file to keep it scannable.
Sections run in the attention-efficiency order set in SKILL.md - cheapest-per-outcome medium first, most expensive last. Section order and the stated ranking never disagree. Each medium opens with what an entry costs in attention and what it buys, plus the rows that deviate from their medium's price.
## Table of Contents
- [Status vocabulary](#status-vocabulary)
- [B2B SaaS ecosystem](#b2b-saas-ecosystem)
- [Sources that serve both B2B and B2C](#sources-that-serve-both-b2b-and-b2c)
- [B2C high-ticket ecosystem](#b2c-high-ticket-ecosystem)
- [Graveyard - dead, renamed, merged, migrated, or ruled out](#graveyard-dead-renamed-merged-migrated-or-ruled-out)
- [Signal vs noise](#signal-vs-noise)
## Status vocabulary
- `verified-active` - direct, dated evidence of recent activity at the snapshot date (noted per row).
- `unverified` - no direct evidence either way: blocked fetch, undated page, or reported active without dated proof. **Not** a death verdict.
- `likely-dead` - fetched and found nothing newer than ~12 months, or the domain 404s, parks, or fails DNS.
Structural caveat: YouTube (consent wall), Reddit (hard block), and LinkedIn/X (bot redirects) are unverifiable by plain fetch. An `unverified` on those mediums reflects tooling, not source health - treat a failed fetch there as unknown, never as dead.
Audience numbers appear only where publicly stated, with origin labeled. "not stated" means no published figure exists; never substitute an estimate.
Anything ruled out - dead, migrated, or unrecommendable without re-verification - lives in the Graveyard at the bottom and appears in no table above it. A ruled-out source parked at the foot of a live menu gets recommended anyway.
---
## B2B SaaS ecosystem
### Newsletters and written sources (B2B)
- **Costs:** minutes per issue, with a hard end.
- **Buys:** a phrase or a play liftable into tomorrow's email.
- **Deviations:** Winning by Design and the vendor blogs publish rolling long-form, closer to a podcast episode per piece. 30MPC and Leslie Venetz are the shortest reads here and the best fit for a sub-30-minute ceiling.
| Source | URL | Cadence | Audience (stated) | Best for | Status / evidence |
| --------------------------- | ------------------------- | ---------- | --------------------------------------------------------------------------------- | --------------------------------------------------------------- | ----------------------------------------------------------------------------------------------- |
| The GTM Newsletter (GTMnow) | gtmnow.com | Weekly | "over 100,000 GTM professionals" (2023 announcement); site claims 60,000+ network | Full go-to-market view for VP/CRO/founder | `verified-active` - posts dated Aug 25, 14, 11 2026. **saleshacker.com now 301-redirects here** |
| Leslie Venetz | leslievenetz.substack.com | ~2-3x/week | not stated | Outbound and discovery messaging craft, B2B | `verified-active` - seven posts Aug 10-24 2026 |
| 30MPC newsletter | 30mpc.com | Weekly | 60k+ subs (self-claimed) | Tactical plays in text form | `verified-active` - site live |
| Sales Gravy newsletter | salesgravy.com | Weekly | 470,000 subs (self-claimed) | Prospecting fundamentals; **B2B and B2C both** | `verified-active` - fresh "Ask Jeb" blog series visible |
| Winning by Design | winningbydesign.com | Rolling | not stated | RevOps/GTM leaders; SaaS revenue architecture | `verified-active` - webinar Aug 27 2026, Impact Summit Sep 2 2026 |
| Outreach blog | outreach.ai | Rolling | not stated | Vendor content marketing on outbound; solid but self-interested | `verified-active` - posts through Aug 25 2026. **outreach.io redirected to outreach.ai** |
| Salesloft blog | salesloft.com | Rolling | not stated | Vendor content marketing on sales engagement | `unverified` - dates JS-rendered, not fetchable |
### Benchmark and data sources (B2B)
- **Costs:** minutes, once a quarter or a year, which amortizes to near-zero weekly.
- **Buys:** a defensible number for a quota, comp, or board conversation.
- **Deviations:** RepVue's continuous index is a two-minute lookup and the cheapest row here. The full Bridge Group and Ebsta reports run closer to an hour if read properly rather than skimmed for the headline.
| Source | Publisher | Cadence | Methodology / sample | Status / evidence |
| -------------------------------- | ------------------------------------ | ---------------------- | -------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| SDR Metrics & Compensation | The Bridge Group | Biennial | 351 B2B companies (2025, 10th ed. since 2007) | `verified-active` - 2025 edition published |
| AE Metrics & Compensation | The Bridge Group | Periodic | 170+ SaaS companies (2024 ed.) | `verified-active` - 2026 AE report published |
| Cloud Sales Index / Salary Guide | RepVue | Quarterly / continuous | Crowdsourced rep-reported; Q4 2025: 43.83% quota attainment from 272 companies, ~57k ratings | `verified-active` - mid-2026 update |
| GTM Benchmarks | Fullcast (formerly Ebsta + Pavilion) | Annual | 2025 ed. (as Ebsta x Pavilion): 655K opportunities, 2,000+ CROs. 2026 ed.: 316 companies, $75B+ pipeline | `verified-active`, brand changed - confirmed via search: Ebsta's founder Guy Rubin moved to Fullcast, and the 2026 edition ships as "Fullcast's 2026 State of GTM Benchmarks report," no longer under the Ebsta x Pavilion name. Update any citation expecting the old branding. |
| State of Sales | Salesforce | ~Annual | 4,050 professionals, 22 countries (7th ed., data Aug-Sep 2025) | `verified-active` |
| SaaS Benchmarks Report | High Alpha (formerly OpenView) | Annual | 800+ SaaS companies (2024 ed.) | `verified-active` - continues after ownership transfer |
| State of Revenue AI | Gong Labs | Annual | 7.1M opportunities, 3,613 companies (Dec 2025) | `verified-active` |
Methodology grading:
- **Bridge Group:** transparent, consistent, no conflicting product. A credible anchor.
- **RepVue:** largest rep-reported sample, self-selection bias applies. A credible anchor.
- **Ebsta x Pavilion, Gong Labs:** methodologically real but double as lead magnets. Read the data, discount the framing.
- **Salesforce:** a survey of opinion, directional only.
Never anchor on one source: they diverge by more than 15% on key metrics, so triangulate at least three before setting quota or comp.
Market-wide signal: quota attainment collapsed to ~43% and win rates to ~19% in 2025, from 55-65% and ~29% earlier in the decade.
Bridge Group caution:
- The research firm is **bridgegroupinc.com**.
- bridgegroup.com is an unrelated wealth-management company.
### Podcasts and shows (B2B)
- **Costs:** tens of minutes per episode.
- **Buys:** a full framework with the reasoning left intact, the thing a newsletter compresses out.
- **Deviations:** The Advanced Selling Podcast is short-format and the cheapest row here. Sell Better's near-daily live shows are the most expensive, at most of an hour on someone else's clock. 30MPC publishes multiple episodes a week, so a user on a 30-minute ceiling takes one episode, never the feed.
This whole medium is close to free for a user with a commute or a gym habit. Promote it accordingly.
| Source | Who runs it | Cadence | Audience (stated) | Best for | Status / evidence |
| -------------------------------------- | -------------------------------------------- | ---------------------- | ---------------------------------------------------- | ------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------- |
| 30 Minutes to President's Club (30MPC) | Nick Cegelski, Armand Farrokh | Multiple episodes/week | 3.6M+ downloads, 60k+ newsletter subs (self-claimed) | Tactical cold-call and discovery scripts; AE, SDR, frontline manager | `verified-active` - ep #593 dated Jul 28 2026; site live |
| Sell Better / The Daily Sales Show | Will Aitken et al. | Near-daily live shows | not stated | SDR/AE tactical skill-building, free and live | `verified-active` - show schedule visible through Sep 8 2026 |
| The GTM Podcast | Scott Barker / GTMfund | Weekly | tied to GTM newsletter base | VP/CRO, founder-led GTM | `verified-active` - GTMnow publishing Aug 2026 |
| Make It Happen Mondays | John Barrows (JB Sales) | Weekly | ~10,000 weekly listeners (vendor listicle claim) | AE fundamentals, SDR-to-AE transition; r/sales calls Barrows unusually non-guru | `verified-active` (org only) - JB Sales site live; no episode dates rendered, check the podcast feed |
| Sales Gravy podcast | Jeb Blount | ~2x/month | 509 episodes total, active 2007-2026 | Prospecting and fundamentals; **serves B2B and B2C both** | `verified-active` - confirmed via search, dated February 2026 episodes with named guests |
| Outbound Squad | Jason Bay | Weekly (Tue) | 360+ episode archive | SDR and outbound AE frameworks | `verified-active` - site live; now sales-led rather than content-led |
| Revenue Builders | Force Management (John McMahon, John Kaplan) | 2x/week (reported) | 4.9/5 from 251 Apple reviews | Enterprise sales leaders, VP/CRO | `verified-active` - confirmed via search, dated 2026 episodes with named guests (Cursor, Wiz, Snowflake) |
| The Sales Leadership Podcast | Rob Jeppsen | Weekly | 4.8/5 from 150 Apple reviews | Sales managers, CROs | `verified-active` - confirmed via search, dated 2026 episodes with named guests |
| Topline | Pavilion (Sam Jacobs et al.) | Weekly | not stated | CRO, founder | `verified-active` - listed on Pavilion's live site |
| The Advanced Selling Podcast | Bill Caskey, Bryan Neale | ~3x/week | 700+ episodes since 2006 | Short-format fundamentals for micro-learners | `verified-active` - confirmed via search, dated February 2026 episode with a named guest |
| Revenue Leadership Podcast | Kyle Norton / Pavilion | Weekly | not stated | VP Sales, CRO | `verified-active` - listed on Pavilion's live site |
| Win Rate (Andy Paul) | Andy Paul | unknown | not stated | Sales leaders | `unverified` - andypaul.com SSL failure |
| The Brutal Truth About Sales | Brian Burns | unknown | not stated | Enterprise AEs | `unverified` - no reliable URL reached |
Practitioner signal, credible tier (working reps recommend these unprompted on r/sales): 30MPC, John Barrows, Sales Gravy (fundamentals), Revenue Builders (leadership).
Most "best sales podcast" listicles are vendor SEO ranking the same 8-12 shows, usable for discovery, never as independent editorial.
### People to follow (B2B)
- **Costs:** minutes, but unbounded. A feed has no end, so it expands to fill whatever budget is left.
- **Buys:** a running read on how the market's language is shifting.
Cap it explicitly, at two or three names and a ten-minute skim, or it eats the budget the rest of this list needs.
LinkedIn is decisively the primary B2B platform, and X is secondary and declining. Full roster with confirmed LinkedIn URLs, grouped by specialty: [references/people-to-follow.md](./people-to-follow.md).
### Communities (B2B)
- **Costs:** tens of minutes a week, recurring, with no end state.
- **Buys:** an answer no publisher has written up, and the peers who answer the next one.
- **Deviations:** r/sales is skimmable on demand and the cheapest entry here. Pavilion's 707 events a year is a standing job rather than a subscription, and costs nothing extra to someone whose membership is already paid.
| Community | Type / cost | Audience (stated) | Best for | Status / evidence |
| ---------------------- | ------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------- |
| Pavilion | Paid membership, Slack, 707 in-person events/year | Use "5,000+ executives" - Pavilion's own live site as of the 2026-08-26 snapshot. Do not quote the "10,000+ paying members, 70+ countries" figure: it is 2021-era material still circulating on Pavilion's own properties, and the vendor's current and past claims contradict each other. Cite neither as a settled size; both are self-reported and no third party audits them | VP/CRO, RevOps leaders; the only B2B community here charging real money, and the most senior | `verified-active` - live site, Sep 2025 press, active podcasts |
| RevGenius | Free Slack + platform | Self-claims 60k Slack / 100k members; third-party tracker lists ~17k - treat counts skeptically | SDR-to-CRO networking, sponsor-funded | `verified-active` - events dated Aug 27, Sep 15, Sep 17 2026 |
| Bravado / The War Room | Free web community | 400k+ globally (self-claim) | Rank-and-file SDR/AE talk, comp threads | `unverified` - HTTP 429 rate-limited |
| RevOps Co-op | Free Slack | 19,000+ members (2026, per CRO Club's ranking; figures across the community's own pages range 4,000-19,000+ depending on last update) | RevOps practitioners. **Not** RevOps, Inc. (revops.io), a software firm absorbed by Maxio | `verified-active` - confirmed via search, active with growing membership through 2026 |
| Wizards of Ops | Free Slack | 4,000+ members (2026, up from ~2,500 in earlier snapshots) | RevOps/SalesOps | `verified-active` - confirmed via search, listed in a roundup dated within the last two weeks as of the search |
| r/sales | Free subreddit | not stated | Unfiltered practitioner consensus; skews AE/SDR; where guru claims go to die | `unverified` - Reddit blocks plain fetch (structural); practitioner signal strongly indicates active |
### Conferences (B2B)
- **Costs:** days, plus travel.
- **Buys:** relationships and off-record numbers that exist in no published form.
Budget this as an annual block of days, never against a weekly minutes ceiling. Scored per week it always loses, which is exactly the starvation SKILL.md warns about.
**GTM2026** (attendgtm.com) - Pavilion's flagship, formerly branded "GTM Summit". Sept 28-Oct 1 2026, NYC, invite-only. `verified-active`. **SaaStr AI Annual** (saastrannual.com) - May 11-12 2027, San Mateo. `verified-active`. **UNBOUND** (unbound.hubspot.com) - HubSpot's rebrand of INBOUND; confirmed via 301 redirect from inbound.com. Sept 16-18 2026, Boston (sold out). `verified-active`. **Sales 3.0 Conference** (sales30conf.com) - Selling Power-run series; virtual AI Sales Summit Sept 2-4 2026, virtual Sales Training and Enablement Summit Dec 2-4 2026, plus historical in-person editions. `verified-active`. Each pairs a real practitioner draw with heavy vendor sponsorship.
### UK and Europe
Europe overwhelmingly consumes the US sources above. Genuinely distinct:
- **Sales Confidence** (salesconfidence.com - not `.co.uk`): UK SaaS sales community, James Ski. Confirmed via its own X account and a published contact address. `verified-active`.
- **Institute of Sales Professionals:** UK professional body, Ofqual-accredited qualifications, 100+ free member webinars/year. `unverified`.
- **SaaStock** (saastock.com): Dublin-anchored European SaaS conference, also running a US edition (SaaStock USA, April 15-16 2026, Austin). `verified-active`.
No European benchmark report matches the US ones' standing.
---
## Sources that serve both B2B and B2C
- **Sales Gravy / Jeb Blount** - prospecting fundamentals apply to both; see B2B tables for status.
- **Chris Voss / Black Swan Group** (blackswanltd.com) - negotiation, explicitly cross-applicable. `verified-active` - blog and podcast items visible, undated; irregular cadence.
- **Jeremy Miner / 7th Level** (7thlevelhq.com) - NEPQ methodology; self-styled "largest B2C sales training company in the world and 5th largest in B2B", the clearest single bridge between the ecosystems. Paid-course business model, but reads as a training operation rather than pure hype. `verified-active` (org site).
- **Grant Cardone / 10X** - cross-vertical motivational brand both worlds know; most serious B2B practitioners treat it as motivation, not tactics. Primarily course-selling and info-marketing layered on a real-estate business - not a neutral practitioner resource. `verified-active` - 10X Sales Manager Workshop Sep 10-11 2026; 10X Growth Con Apr 2-4 2026.
---
## B2C high-ticket ecosystem
A genuinely separate world: single-call closes, in-home/retail settings, commission-only comp. It runs on:
- YouTube (top-of-funnel).
- Facebook Groups (community).
- Paid coaching/conferences (monetization).
Almost nothing on Slack or Substack, and barely any benchmark reporting.
Many of its best-known names are primarily course-sellers and info-marketers rather than neutral practitioner resources. That is stated per row below, neutrally, because it affects whether the source is worth the user's time. Reddit (r/realtors, r/insurance, r/solar) is the skeptical counter-channel where practitioners critique the coaching-guru economy.
The efficiency order shifts here, for a supply reason rather than a value one. Trade-association data is the cheapest high-value entry, while the figures below trade almost entirely in video and events, so this ecosystem's ranking starts one rung lower than B2B's.
### Benchmark and data sources (B2C)
- **Costs:** minutes, once a quarter or a year.
- **Buys:** market-level ground truth that the creator economy around it does not publish.
No rep-level performance benchmarking (quota, ramp, win rate) exists as a published product in B2C - that absence is itself a finding. The credible data is trade-association market data, far more rigorous than anything the creator economy publishes:
| Source | Vertical | Cadence | Status / evidence |
| -------------------------------------- | ----------- | ------------------------ | ----------------------------------------------------------------------------------------------------------- |
| LIMRA | Insurance | Quarterly | `verified-active` - FY2025 annuity data published (record $464.1B); covers ~89-92% of the US annuity market |
| NAR Profile of Home Buyers and Sellers | Real estate | Annual (44th year) | `verified-active` - Nov 2025 edition; first-time buyers at record-low 21% |
| NAR Member Profile | Real estate | Annual | `verified-active` - Aug 2025 edition (paid) |
| Cox Automotive Car Buyer Journey | Automotive | Annual + quarterly index | `verified-active` - Jan 13 2026 edition |
### Figures and brands (B2C)
- **Costs:** tens of minutes per video and days per event. This ecosystem's primary mediums are the two most expensive ones.
- **Buys:** vertical-specific tactics and, at the events, the peer network that carries most of a B2C rep's actual deal flow.
- **Deviations:** the podcasts (The D2D Podcast, Stay Paid) price like any podcast. The flagship conferences price like conferences and belong in an annual block.
| Figure / brand | Vertical | Primary platform | Character | Status / evidence |
| ---------------------------------- | ---------------------------------------------- | ------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Sam Taggart / D2D Experts | Door-to-door (solar, roofing, pest, alarms) | YouTube, The D2D Podcast, paid training | Training business with a real flagship event | `verified-active` - D2DCon (9th year) Jan 23-24 2026, Utah; "2,800 D2D professionals trained annually" (self-claim) |
| Cody Askins / 8% Nation | Insurance | YouTube, Facebook, conference | Conference-and-leads business; "500k+ agents reached" is a self-claim | `verified-active` - 8% Nation conference Jul 7-10 2026, Dallas |
| Jeremy Miner / 7th Level | Cross-vertical (NEPQ) | YouTube, "Sales Revolution" Facebook group | See dual-ecosystem section above | `verified-active` (org site) |
| Adam Bensman / The Roof Strategist | Roofing, solar | YouTube, podcast, paid RSRA community | Practitioner-teacher with a paid community layer | `verified-active`, but rebranding mid-transition - confirmed active with dated 2026 episodes (Feb, May), but content from May 2026 onward appears to be shifting to "The STRONG Roofer" under TAMKO Building Products. Confirm the current name before recommending it going forward. |
| Tom Ferry | Real estate | Coaching, conference, YouTube | "Real estate's #1 coach" is a self-claim; large genuine event | `verified-active` - Success Summit (23rd year) 2026, Anaheim |
| Ryan Serhant / SERHANT. | Real estate (luxury) | YouTube, media, brokerage | The most practitioner-first B2C name checked - an operating brokerage with education as a secondary layer | `verified-active` |
| Grant Cardone / 10X | Cross-vertical, real estate | YouTube, conferences | See dual-ecosystem section above | `verified-active` |
| Stay Paid (ReminderMedia) | Real estate | Podcast | Vendor-run agent-marketing podcast | `unverified` - landing page confirms existence, no episode dates |
| Salesman.com (Will Barron) | Was cross-vertical B2B; now service businesses | Web, formerly The Salesman Podcast | **Repositioned**: salesman.org redirects to salesman.com, now a service-business mentorship funnel with no episode archive; B2C-leaning | `verified-active` (redirect only) - treat the podcast era as ended |
---
## Graveyard - dead, renamed, merged, migrated, or ruled out
The pattern to internalize: brands here migrate silently far more often than they shut down. Old URLs redirect or rot quietly. Everything below is excluded from every table above - do not reintroduce a row from here into a recommendation without a fresh browser-based verification.
| Source | What happened | Current state |
| ------------------------------------- | --------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Sales Hacker → GTMnow | Re-acquired by GTMfund from Outreach, rebranded (Aug 2023) | saleshacker.com 301s to gtmnow.com; active under the new name |
| Blissful Prospecting → Outbound Squad | Jason Bay moved brands; old domain left to rot (Cloudflare 526) | Old domain dead, no redirect; new brand active |
| Revenue Collective → Pavilion | Rebrand + $25M growth financing (2021) | Active as Pavilion |
| Outreach.io → Outreach.ai | Company domain rebrand | Old domain redirects |
| Chorus.ai | Acquired by ZoomInfo (~$575M, Jul 2021), folded in | No longer standalone |
| CSO Insights | Absorbed via Miller Heiman → Korn Ferry (2016/2019) | Defunct as a brand; its Sales Performance Optimization study no longer published |
| OpenView SaaS Benchmarks | OpenView wound down (2024) | Report continues under High Alpha |
| LinkedIn State of Sales | No edition after 2022 | Apparently discontinued (inferred from absence, not announced) |
| Sales Enablement Society | Rebranded Revenue Enablement Society (2023) | Active under new name |
| Josh Braun Substack | joshbraun.substack.com holds two posts, both Apr 2023 | `likely-dead` as a newsletter; Braun himself is reported active elsewhere, probably LinkedIn (unverifiable by fetch) - recommend the person, never this URL |
| Kyle Coleman Substack | kylecoleman.substack.com archive shows "No posts" | `likely-dead` as a newsletter; Coleman remains professionally active - same treatment as Braun |
| Modern Sales Pros | Invite-only forum, 35,000+ members (self-claim); last clearly dated activity 2024 | `likely-dead` - may continue privately, but not recommendable without a member's confirmation |
Reversed on re-verification with search access (2026-09) - move these three into the live recommendation table, not this ruled-out one:
- **Masters of MEDDICC (Andy Whyte)** - confirmed real and actively producing episodes under the MEDDICC brand's own media channel (meddicc.buzzsprout.com; distributed to Apple Podcasts, Spotify, iHeart). Recent named episodes with named guests (CROs at Microlise, StarTree, Sales Collective). `verified-active`.
- **Andy Elliott / The Elliott Group** - the correct domain is `elliott247.com`, not andyelliott.com or theandyelliott.com. The Elliott Group is active, Scottsdale AZ-based, with an active YouTube channel (@AndyElliottOfficial) and Instagram (@officialandyelliott). `verified-active`.
- **SDR Chronicles (Morgan J Ingram)** - the personal-domain dead end was the wrong lead; his current vehicle is a YouTube channel under the same "SDR Chronicles" name, plus a LinkedIn Live show ("Muffins with Morgan"), through his role as Director of Sales Execution and Evolution at JB Sales Training (JBarrows). `verified-active` under the corrected identifiers.
## Signal vs noise
**Genuinely practitioner-cited:**
- B2B: 30MPC, John Barrows, Bridge Group, RepVue, r/sales itself.
- B2C: D2DCon, 8% Nation, Tom Ferry's Success Summit, within their verticals.
**Noise dressed as signal:**
- The "best sales podcasts" listicle genre (vendor SEO).
- Vendor benchmark framing (real data, self-serving conclusions).
- The B2C funnel where free content exists to sell a conference ticket that sells a coaching program. The information can still be real, but the business model is the product.
references/video-channels.md›
# YouTube channels
**Snapshot date: 2026-09-08 (channel identity), 2026-09-10 (upload activity).** YouTube's consent wall blocks a full-page fetch, so every channel below is confirmed by its resolved page title existing, not by full upload-history verification - the same structural caveat sources.md already states for LinkedIn, X, and Reddit. A live-search check on 2026-09-10 added recent-activity signal for some channels (see each entry); where that check could not confirm activity, the channel stays `unverified` for recent-activity purposes even though its existence is confirmed.
- **Morgan J Ingram** - youtube.com/@morganjingram - SDR/outbound tactics from JB Sales' Director of Sales Execution and Evolution; matches the "SDR Chronicles" identity sources.md's graveyard-reversal section already confirmed active. Channel identity confirmed; recent upload cadence still `unverified`, though his X account posts sales content within days of the 2026-09-10 check.
- **Ian Koniak** - youtube.com/@IanKoniak - Enterprise AE coaching, bite-sized lessons; same person as the LinkedIn entry in people-to-follow.md. Confirmed active: he stated on LinkedIn, days before the 2026-09-10 check, that he has posted a video every week for six years.
- **Victor Antonio** - youtube.com/@VictorAntonioLive - Sales psychology, value-based selling, pricing/discount defense. Channel identity confirmed; recent upload cadence still `unverified`.
- **Kevin Dorsey** - youtube.com/@kevindorsey - Sales-leadership mindset and peak-performance coaching ("Live Better Sell Better"). Most recent episode found via live search dates to March 2024 - this may reflect a stale search index rather than an actual slowdown, so treat as `unverified`, not confirmed-dormant.
- **Josh Braun** - youtube.com/@joshbraunsales (corrected from @JoshBraun, which is not his active channel) - Consultative "sorting not selling" approach; same graveyard caveat as his dead Substack (see sources.md). Confirmed active: 222 videos, ~4K subscribers, bio states weekly uploads, matches his own site's December 2025 update.
- **pclub** - youtube.com/@pclub - this is Chris Orlob's channel under its pre-rebrand name. His show has rebranded to "The Caliber Show" (listed "Updated Daily" on Apple Podcasts), matching the pclub.io-to-Caliber (caliber.io) company rebrand, and his X bio now reads "CEO at Caliber" - the rebrand itself is confirmed. A distinct Caliber-branded YouTube channel URL was not confirmed; verify the current upload destination directly before recommending.
No B2C-specific YouTube channel was verified in this pass distinct from the figures and brands already covered in sources.md's B2C table (Sam Taggart, Cody Askins, Tom Ferry, Ryan Serhant, and others already run YouTube as their primary platform there).
references/watch-list-example.md›
# Watch list examples
One worked example of the right output shape, then the tempting wrong shape. Both draw on the 2026-08-26 snapshot in the sources reference - the positive example shows how much of that snapshot should survive filtering (very little), and the negative example shows what happens when it all does.
## Worked example - the right shape
Interview answers behind it:
- Role: mid-market B2B SaaS AE.
- Deals: ~$40k ACV, 6-8 week cycles.
- Time budget: one hour a week.
- Medium: mostly podcast audio on the commute, plus one email newsletter.
- Already follows: 30 Minutes to President's Club.
- Current goal: discovery and negotiation.
---
### Your sales radar - mid-market SaaS AE, ~1 hour/week
Built 2026-08-26 from the 2026-08-26 source snapshot. Six sources; anything more would blow your hour.
Ordering note: the default puts newsletters and benchmark reports ahead of podcasts on attention efficiency. Your commute reverses that - audio costs you time you were spending anyway, so a weekly podcast leads this list and a second newsletter did not make it.
**Sharpen discovery (core, weekly - ~40 min)**
1. **Make It Happen Mondays** - John Barrows (JB Sales). Podcast, weekly. Best for: AE-level discovery and fundamentals; the rare trainer r/sales vouches for as non-guru. Fits your commute slot. Status: `verified-active` (org site; episode dates live on the podcast feed, not the website). Last verified 2026-08-26.
2. **Leslie Venetz's newsletter** - Substack, 2-3x/week; read one per week. Best for: discovery and outbound messaging craft you can lift into your own emails. Your one email subscription. Status: `verified-active` (posts through Aug 24 2026). Last verified 2026-08-26.
**Level up negotiation (rotate in - ~15 min)**
3. **Chris Voss / Black Swan Group** - articles and podcast, irregular cadence. Best for: negotiation technique; one of the few sources that genuinely serves both B2B and B2C. Dip in when a deal reaches pricing. Status: `verified-active` (undated but current site). Last verified 2026-08-26.
**Stay current on the market (monthly - ~5 min)**
4. **The GTM Newsletter (GTMnow)** - weekly; skim once a month. Best for: where the broader GTM world is moving, without living on LinkedIn. Status: `verified-active` (posts through Aug 25 2026). Last verified 2026-08-26.
5. **RepVue Cloud Sales Index** - quarterly. Best for: a reality check on quota attainment and comp before your next review cycle (Q4 2025: 43.83% attainment). Status: `verified-active` (mid-2026 update). Last verified 2026-08-26.
**Peer sanity check (as needed)**
6. **r/sales** - community. Best for: unfiltered practitioner consensus and gut checks on tools or advice; not a tactics source. Status: `unverified` - the platform blocks automated checks, so this is a tooling limitation, not a health signal; widely reported active. Last checked 2026-08-26.
Deliberately excluded: **30MPC** (you already follow it - keep it as your anchor), **Outbound Squad** (overlaps Barrows for your current goal; revisit if you move upmarket into outbound-heavy territory), **Pavilion** (paid and leadership-oriented; worth it when you manage reps).
What an hour a week cannot buy: a community you actually participate in, and a conference. Both rank top on value and bottom on efficiency, so a minutes budget never reaches them. Revisit both the moment your goal becomes a comp negotiation or a move up - at that point they carry information no newsletter publishes, and a conference gets budgeted as two days once a year rather than out of this hour.
**Coverage:** 6 sources across 4 mediums (podcast, newsletter, articles, community) plus 1 quarterly benchmark. Estimated cost ~60 min/week against your 1-hour budget. Snapshot 2026-08-26: 5 of 6 `verified-active`, 1 `unverified` (labeled above). Suggested re-check: quarterly, starting with the unverified entry.
---
## Negative example - the wrong shape
The same interview answers can tempt an agent into producing this. Everything below is wrong even though most individual names are real:
> ### The Ultimate Sales Resource List - 40+ sources every rep needs!
>
> **Podcasts:** 30 Minutes to President's Club, Make It Happen Mondays, Sales Gravy (470,000 listeners!), Outbound Squad (50k subscribers), The Advanced Selling Podcast, Revenue Builders, Topline, The Sales Leadership Podcast, Masters of MEDDICC, SDR Chronicles, Win Rate, The Brutal Truth About Sales, The D2D Podcast, Stay Paid…
>
> **Newsletters:** GTMnow, Sales Hacker, Leslie Venetz, Josh Braun's Substack, Kyle Coleman's Substack…
>
> **People:** Jason Bay, Grant Cardone, Andy Elliott, Jeremy Miner, Ian Koniak, Tom Ferry…
>
> All of these are active and highly recommended - subscribe to as many as you can!
Why this fails:
- **It's a catalogue, not a watch list.** Forty-plus sources for a user with one hour a week is a filtering job handed back to the person who asked you to do the filtering.
- **It resurrects sources the snapshot already ruled out.** SDR Chronicles, Sales Hacker, Josh Braun's and Kyle Coleman's Substacks, Masters of MEDDICC and Andy Elliott all sit in the snapshot's graveyard and appear in no live table. Pulling them back up as recommendations is exactly what the graveyard exists to prevent, and "all of these are active" is false.
- **It has no ordering at all**, so the reader picks by row position. Even the ranked version of this failure would be wrong if it led with the cheapest rows: six newsletters fit any budget and would still miss the negotiation coaching this user asked for.
- **It invents and misattributes numbers.** "470,000 listeners" conflates Sales Gravy's newsletter subscriber claim with its podcast audience (not stated); "50k subscribers" for Outbound Squad appears nowhere in the snapshot - it was made up to look authoritative.
- **It mixes the two ecosystems into one flat list.** Tom Ferry, Andy Elliott, and The D2D Podcast are B2C high-ticket sources with near-zero relevance to a mid-market SaaS AE, filed next to 30MPC as if interchangeable.
- **It ignores what the user already follows** (30MPC is recommended back to them), **ignores their goal** (nothing is tied to discovery or negotiation), and **carries no statuses, no last-verified dates, no snapshot date** - so it starts rotting silently the moment it's delivered.
- **It hides source character.** Grant Cardone and Andy Elliott are primarily course-sellers; recommending them without saying so misrepresents what the user's time buys.
SKILL.md›
---
name: sales-radar
description: Builds and maintains a personalized watch list of sales information sources - podcasts, newsletters, communities, benchmark reports, and sales people to follow - matched to the user's role, market, and time budget, shipped as a dated verified-source snapshot with per-source status and a freshness check that catches rebranded or dead sources. Covers B2B SaaS and B2C high-ticket as separate ecosystems. Use whenever the user mentions sales newsletters, sales podcasts, who to follow in sales, sales communities, staying current in sales, or refreshing a reading list, even without the word radar. Do NOT use for career or interview prep (mbfinotti/sales-skills@sales-career).
license: MIT
metadata:
author: Maya-Beth Finotti
version: "1.4.3"
---
# Sales Radar
You are a curator of the sales profession's information ecosystem. Lead with a short, ranked, verified-link watch list matched to the user's role and time budget - never a feed of headlines, and never a bare name with no way to click through.
## Two ecosystems, not one
B2B SaaS sales and B2C high-ticket sales run on almost entirely separate sources, platforms, and people:
- **B2B:** LinkedIn, Slack communities, Substack newsletters, benchmark reports.
- **B2C** (real estate, automotive, insurance, solar/door-to-door, home improvement): YouTube, Facebook Groups, paid coaching funnels. Skews much harder toward course-sellers and personal brands.
Never hand a B2C rep a B2B list with the labels swapped, or vice versa. A handful of sources genuinely serve both (Sales Gravy, Chris Voss, Jeremy Miner). [references/sources.md](references/sources.md) marks each of these explicitly rather than filing them under one side.
## Start here
Roughly twenty verified B2B sources, one line each, grouped by medium. Every entry below has a live, checked link at the snapshot date (2026-09-08). This is a representative top slice, not the deliverable itself - always run the Interview and Build the watch list below before handing anything to a user, and pull the rest of the inventory (B2C ecosystem, benchmark reports, methodology grading, the graveyard) from the full snapshot.
**People to follow**
- **Jen Allen-Knuth** - linkedin.com/in/demandjen1/ - buyer-enablement and modern discovery thinking, ex-Chief Evangelist at Challenger.
- **Ian Koniak** - linkedin.com/in/iankoniak/ - enterprise AE mindset and skill coaching from a former #1 Salesforce AE.
- **Nick Cegelski** (linkedin.com/in/nick-cegelski/) & **Armand Farrokh** (linkedin.com/in/armand-farrokh/) - 30MPC hosts, tactical cold-call and discovery frameworks.
**Podcasts**
- **30 Minutes to President's Club** - 30mpc.com - tactical cold-call/discovery scripts, multiple episodes a week.
- **Revenue Builders** (Force Management, hosts John McMahon and John Kaplan) - enterprise sales leadership, VP/CRO.
- **Sales Gravy** - salesgravy.com - prospecting fundamentals; serves B2B and B2C both.
**Newsletters & blogs**
- **The GTM Newsletter (GTMnow)** - gtmnow.com - full go-to-market view for VP/CRO/founder.
- **Leslie Venetz** - leslievenetz.substack.com - outbound and discovery messaging craft.
- **The Sales Blog** - thesalesblog.com/newsletter - Anthony Iannarino; prospecting, mindset, negotiation.
**Books**
- **SPIN Selling** - Neil Rackham (1988) - foundational large-account discovery methodology.
- **The Challenger Sale** - Matthew Dixon & Brent Adamson (2011) - insight-selling model for complex B2B.
- **Never Split the Difference** - Chris Voss & Tahl Raz (2016) - negotiation, tactical empathy.
**YouTube**
- **Morgan J Ingram** - youtube.com/@morganjingram - SDR/outbound tactics.
- **Ian Koniak** - youtube.com/@IanKoniak - enterprise AE coaching, bite-sized lessons.
- **Josh Braun** - youtube.com/@JoshBraun - consultative "sorting not selling" approach.
**Communities**
- **Pavilion** - joinpavilion.com - paid membership, VP/CRO/RevOps leaders, the most senior community here.
- **Sales Assembly** - salesassembly.com - company-level paid membership for B2B SaaS revenue teams ($500K-$10M ARR).
- **r/sales** - reddit.com/r/sales - unfiltered practitioner consensus, free.
**Conferences**
- **GTM2026** (Pavilion's flagship, formerly "Pavilion GTM Summit") - attendgtm.com - invite-only, NYC, VP/CRO/founder.
- **SaaStr AI Annual** - saastrannual.com - broad B2B + AI go-to-market draw.
- **UNBOUND** (HubSpot's rebrand of INBOUND) - unbound.hubspot.com - Boston.
## Full source snapshot
The list above is a slice. Read [references/sources.md](references/sources.md) before building any watch list - the full dated inventory of both ecosystems, with status labels, evidence, and the graveyard of dead/renamed/migrated sources. [references/people-to-follow.md](references/people-to-follow.md), [references/books.md](references/books.md), and [references/video-channels.md](references/video-channels.md) hold the fuller roster per medium; [references/curation-method.md](references/curation-method.md) holds the ranking arithmetic this file compresses below.
## Interview
Ask one question at a time. Offer multiple-choice options where possible. Cap the interview at eight questions; skip any the conversation already answered and infer the rest.
1. Role and seniority: SDR/BDR, AE, frontline manager, VP/CRO, founder who sells, or other?
2. Market: B2B (what deal size and cycle length?), B2C high-ticket (which vertical - real estate, automotive, insurance, solar/door-to-door, home improvement?), or both?
3. Effort ceiling: how many minutes a week will they actually spend - under 30, 30-60, 60-180, or more? Take the number they will defend on a bad week, not the aspirational one.
4. Deadline: is there a date this has to be working by - a QBR, a comp review, a new territory, a job search - or is it open-ended?
5. One-off catch-up or standing habit: get current once, or install a routine they keep running?
6. Mediums actually consumed: podcast audio (commute, gym), newsletters/text, video, live shows, or community lurking/posting?
7. What do they already follow? The list must add, not repeat.
8. What are they trying to get better at right now: prospecting/cold calling, discovery, negotiation/closing, leadership/coaching, comp and market data, or a career move?
Questions 3, 4 and 5 move the ranking, so ask them before selecting anything:
- The effort ceiling sets how far down the order you fill. Under 30 minutes a week buys newsletters and one benchmark report, and nothing else.
- A hard deadline promotes the fast-acting sources: a benchmark report plus two newsletters make someone current inside a week, while a community and a conference pay off in quarters. An open-ended answer promotes the slow ones.
- A one-off catch-up promotes benchmark reports and newsletter archives, which can be binged. A standing habit promotes recurring sources, and only a standing habit justifies a community at all.
## Rank sources by attention efficiency
Attention is the only budget this skill spends. Never price a source in money: a subscription the user already pays for costs nothing extra to read, and an hour-long episode costs an hour whether the show is free or not.
Price each medium as an order of magnitude, never an exact figure:
| Medium | Attention cost | What it buys |
| ---------------- | -------------------------------------------------- | ---------------------------------------------------------------------------- |
| Newsletter | Minutes per issue, with a hard end | A phrase or a play liftable into tomorrow's email |
| Benchmark report | Minutes, once a quarter or a year | A defensible number for a quota, comp, or board conversation |
| Podcast episode | Tens of minutes | A full framework with the reasoning left intact |
| A person's feed | Minutes, but unbounded - no natural stopping point | A running read on how the market's language is shifting |
| Live show | Most of an hour, on someone else's clock | What a podcast buys, plus questions answered in real time |
| Community | Tens of minutes a week, recurring, no end state | An answer no publisher has written up, and the peers who answer the next one |
| Conference | Days, plus travel | Relationships and off-record numbers that exist in no published form |
Lead with the best ratio, not the cheapest option - cheap and efficient are different orderings, and only the ratio answers "what first":
- efficiency: newsletters > benchmark reports > podcasts > people's feeds > live shows == communities > conferences
- attention cost, most expensive first: conferences > communities == live shows > podcasts > people's feeds > newsletters == benchmark reports
- value, highest first: conferences > communities > benchmark reports > podcasts > live shows > newsletters > people's feeds
Both ties are real equalities, not dodged decisions:
- `communities == live shows` on cost and on efficiency: both are synchronous slots on someone else's clock with no archive to skim, and both buy peer contact rather than published material, so neither leads.
- `newsletters == benchmark reports` on cost: both are read-and-done text with a hard end, and the report's longer read is offset by its far rarer cadence.
### What this order starves
Conferences and communities top the value axis and bottom the efficiency axis, so a minutes-per-week budget filled purely by ratio never buys either - and those two are the only sources producing relationships and unpublished numbers. Promote them anyway when any of these holds:
- The goal is a career move, a comp negotiation, or a first peer network. Published sources do not carry that information at all.
- The question is one no publisher has answered: a niche vertical, an unbenchmarked tool, "is this quota normal at my stage".
- The user is isolated - solo founder, only rep, first sales hire - where peer contact is the entire point.
- The user already belongs. A community already joined and a conference already budgeted cost nothing extra to use.
Budget a conference as an annual block of days, never against the weekly minutes. Scoring it per week is what buries it.
### Fill the budget, then re-rank
Fill the declared effort ceiling top-down from the efficiency order, then stop. Re-rank against what you already know about the user first - a commute makes audio nearly free, an already-paid membership starts at zero cost, a niche with thin benchmark reporting moves that rung down for lack of supply, not lack of value. This ordering is a default, not a law. Full numeric arithmetic and the re-ranking heuristics in detail: [references/curation-method.md](references/curation-method.md).
## Build the watch list
1. Read [references/sources.md](references/sources.md) - the dated, verified snapshot. Select from it; go outside it only when the user names a source it lacks.
2. Filter by ecosystem first (B2B, B2C vertical, or both), then by medium fit, then by the user's current goal.
3. Order what survives by the attention-efficiency ranking above, then within each medium by practitioner signal over marketing reach: sources working reps recommend unprompted beat sources with the biggest claimed audiences. The snapshot flags which is which, and flags course-funnel brands whose business model is the product.
4. Cap the list: 5-8 sources for an hour a week or less, 10-12 absolute maximum. Forty sources is a catalogue, not a watch list.
5. Exclude what the user already follows, and drop outright anything their answers rule out - wrong ecosystem, a medium they never consume, a paid community for someone with no budget. Name deliberate exclusions in one line each so the user knows they were considered, not missed. Never park a ruled-out source at the bottom as a lower priority; it gets subscribed to anyway.
6. Run the freshness check (below) on any selected source not marked `verified-active` in the snapshot. Carry each source's status label into the output - never present an `unverified` source as confirmed active.
7. Group the final list by the job it does for the user (sharpen a skill, stay current, benchmark comp, find peers), never as one flat list per medium. Order the groups, and the entries inside each group, by the efficiency ranking, so the page carries one order rather than two.
8. If your harness has persistent memory, store the finished list, the interview answers, and the snapshot date, so a later refresh starts from the last known-good state instead of zero.
## Freshness check
The dominant failure mode in this field is silent brand migration, not shutdown - GTMnow, Outbound Squad, and Outreach.ai each replaced a prior brand without the old URL simply dying (see the Graveyard in sources.md). Old URLs redirect or rot quietly, so "the page loads" proves nothing in either direction.
If you can browse or fetch the web, run each selected source not already `verified-active` through this check: fetch and confirm where it lands (a redirect means migration, not death), confirm the landed page is actually the entity you meant, check podcasts on their own feed rather than a company homepage, treat an empty personal newsletter as inconclusive about the person rather than proof of inactivity, treat a blocked fetch on YouTube/Reddit/LinkedIn/X as unknown rather than dead, and record a last-verified date on everything you touch. Never invent an audience number - report only what's published, with its origin, and write "not stated" otherwise. Full reasoning and named examples: [references/curation-method.md](references/curation-method.md).
If you cannot browse the web, build the list from the snapshot alone: state the snapshot date prominently, keep each source's recorded status, and tell the user which entries deserve a manual re-check before they invest time.
## Output shape
Deliver a watch list grouped by job-to-be-done, with each entry carrying:
- What it is and who runs it.
- Medium and cadence (so the user can slot it into their week).
- What it is best for, in one line tied to their stated goal.
- Status (`verified-active`, `unverified`, or `likely-dead`) and last-verified date.
Close with coverage stats:
- Number of sources.
- Mediums covered.
- Estimated weekly time cost against the stated budget.
- Snapshot date.
- How many entries are verified versus unverified.
See [references/watch-list-example.md](references/watch-list-example.md) for a worked example and the tempting wrong shape to avoid.
Success criteria:
- The list fits the stated time budget.
- Every entry carries a status and a last-verified date.
- Nothing the user already follows reappears as a recommendation.
## Periodic refresh
Sources in this field migrate or die within months, so a one-time list decays. If your harness supports scheduled or recurring routines, offer to install a quarterly re-check that reruns the freshness check on the user's list and reports only the changes: migrations, deaths, and status upgrades or downgrades.
If it does not, give the user a manual routine instead: every quarter, re-verify each entry with the freshness-check steps above, starting with entries whose last-verified date is oldest and any marked `unverified`. Drop a benchmark source that skips two publication cycles.
## Common failure modes
- Dumping the whole source catalogue back at the user, unranked and unfiltered. The snapshot is raw material, not the deliverable.
- Ranking by cheapest instead of by ratio, so the list comes back as six newsletters and never buys the one outcome the user asked for.
- Letting the efficiency order silently veto a conference or a community for a user whose stated goal only those two can serve.
- Upgrading an `unverified` source to "active" in your own prose because it is famous. Fame is not verification.
- Inventing or rounding audience numbers to make an entry look authoritative. "not stated" is the correct value.
- Treating a redirect as dead, or a loading page as alive, without checking identity and dated content.
- Filing a dual-ecosystem source (Sales Gravy, Chris Voss, Jeremy Miner) under only one side, or mixing the two ecosystems into one undifferentiated list.
- Recommending a course-funnel personal brand as if it were a neutral practitioner resource. Recommend it when it fits, but state its character plainly.
- Constructing a plausible-looking URL from memory instead of pulling one from the snapshot or stating the source lacks a verified link.
## Invocation examples
- "Build me a sales radar - I'm an SDR at a seed-stage SaaS startup with 30 minutes a week."
- "Which sales newsletters are actually worth a CRO's time?"
- "I sell solar door-to-door. Who are the sales people to follow that aren't just selling courses?"
- "Re-verify the watch list you built me in March."
## Reference
- [references/sources.md](references/sources.md) - the full dated source snapshot, both ecosystems, with status labels and the graveyard.
- [references/people-to-follow.md](references/people-to-follow.md) - every verified person with a confirmed LinkedIn URL, grouped by specialty.
- [references/books.md](references/books.md) - the full book list.
- [references/video-channels.md](references/video-channels.md) - every verified YouTube channel.
- [references/curation-method.md](references/curation-method.md) - the full ranking arithmetic and freshness-check reasoning.
- [references/watch-list-example.md](references/watch-list-example.md) - a worked output example.
- See mbfinotti/sales-skills@sales-career for career or interview prep - this skill only builds a reading/listening list.